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Sotherly Hotels Inc.: Business Overview, Financials & Competitive Analysis

Sotherly Hotels Inc. scores 3/10 on the AskCyborg Cyborg Score (Challenged). REIT facing material operational challenges, now in acquisition transition with significant dividend deferrals and negative returns. Recent earnings showed ($0.37) EPS missing consensus by ($0.28) with negative net margin and negative return on equity. The company deferred preferred stock dividends and suspended future preferred dividends. The pending acquisition at.

What is Sotherly Hotels Inc.'s industry? Sotherly Hotels Inc. (sotherlyhotels.com) operates in Hotel REITs / Lodging Real Estate Investment Trusts. AskCyborg classifies Sotherly Hotels Inc. under Hotel REITs / Lodging Real Estate Investment Trusts in its company registry.

Sotherly Hotels Inc. is a self-managed and self-administered lodging REIT focused on the acquisition, renovation, upbranding and repositioning of upscale to upper-upscale full-service hotels in the Southern United Sta...

3/ 10Challenged

Cyborg Score thesis

REIT facing material operational challenges, now in acquisition transition with significant dividend deferrals and negative...

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Industry Hotel REITs / Lodging Real Estate Investment Trusts
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: November 2, 2026
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What's in This Report
Sotherly Hotels Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Sotherly Hotels Inc. Overview

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Sotherly Hotels Inc. is a self-managed and self-administered lodging REIT focused on the acquisition, renovation, upbranding and repositioning of upscale to upper-upscale full-service hotels in the Southern United States. The company's portfolio consists of investments in ten hotel properties with 2,786 rooms, as well as interests in two condominium hotels, operating under Hilton Worldwide, Hyatt Hotels Corporation brands, and independent hotels.

Strategic Profile

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Sotherly Hotels agreed to be acquired by a joint venture led by Kemmons Wilson Hospitality Partners with Ascendant Capital Partners for $2.25 per share in cash. The merger is expected to close during the first quarter of 2026. The company has faced headwinds with declining hotel demand, with Q2 2025 revenue falling to $48.8M from $50.7M YoY and RevPAR declining 5.4%, prompting management to revise 2025 guidance downward.

Competitive Landscape

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Sotherly operates in the small-cap hotel REIT segment competing with similarly-sized lodging REITs like Apple Hospitality REIT, Summit Hotel Properties, Xenia Hotels & Resorts, and Braemar Hotels & Resorts. The company positions itself on upscale brand assets (Hilton, Hyatt) in secondary/tertiary Southern markets, though faces headwinds from broader hospitality softness and capital market access constraints typical of micro-cap REITs.

Industry Context

Sotherly Hotels Inc. operates in Hotel REITs / Lodging Real Estate Investment Trusts.

Key facts

Founded: 2004 · Headquarters: Williamsburg, Virginia · Revenue: $48.8M (Q2 2025) · Market cap: $87.1M

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Sotherly Hotels Inc..

  • Pending acquisition by Kemmons Wilson/Ascendant at $2.25/share (Q1 2026 expected close) represents 152.7% premium to Oct 24, 2025 close
  • Q2 2025 revenue declined YoY ($48.8M vs $50.7M) with RevPAR down 5.4% to $130.20, signaling demand softness
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Recent developments

Material events tracked by the AskCyborg corpus.

  • Oct 2025Merger agreement announced with Kemmons Wilson/Ascendant at $2.25/share cash consideration
  • Oct 2025Deferred preferred stock dividends; suspended future preferred dividends
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Named competitors

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Industry context

Sotherly Hotels Inc. operates in Hotel REITs / Lodging Real Estate Investment Trusts. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Sotherly Hotels Inc. do?+
Sotherly Hotels Inc. is a self-managed and self-administered lodging REIT focused on the acquisition, renovation, upbranding and repositioning of upscale to upper-upscale full-service hotels in the Southern United Sta...
What is Sotherly Hotels Inc.'s Cyborg Score?+
Sotherly Hotels Inc. has a Cyborg Score of 3/10 (Challenged). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Sotherly Hotels Inc.'s main competitors?+
Named competitors include Apple Hospitality REIT, Summit Hotel Properties, Braemar Hotels & Resorts, Xenia Hotels & Resorts. The full competitive landscape is in the AskCyborg report.
How can I get the full Sotherly Hotels Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Sotherly Hotels Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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