The company operates through two segments: the Sohu segment which is mainly engaged in brand advertising business, and the Changyou segment which is mainly engaged in the operation of Changyou online game business and the 17173.com website. Sohu's Q1 results were in line, but guidance shows ongoing declines in both advertising and gaming, reflecting a challenging business environment.
Cyborg Score Rationale
According to 2 analysts, the average rating for SOHU stock is "Strong Buy" with a 12-month stock price target of $20.0, representing a 21.07% increase from the latest price. However, the company faces structural headwinds from declining advertising and gaming revenue, and the stock exhibits technical weakness with sell signals dominating technical indicators.
Top Insights
Market cap approximately $523M with a PE ratio (TTM) of 4.28 and EPS (TTM) of $3.70.
Analysts project 21% upside to $20 target, though consensus remains limited to 2 analysts.
Company guidance indicates ongoing revenue declines in both advertising and gaming segments.
52-week trading range spans from $7.79 to $17.30, indicating significant volatility.
Named Competitors
Social Media & Video Advertising — Dominant platforms capturing digital advertising spend
Online Gaming — Major competitors in mobile and PC gaming markets
Recent Developments
(February 2026) Company reported Q4 2025 results with 2025 profit swing on Changyou tax reversal despite flat revenues