Online reputation management and customer feedback software
Strategic Profile
Founded in 2012 with an official product launch in January 2013, ReviewTrackers helps local businesses monitor their online reviews, discover key business insights, and respond to consumer feedback, serving thousands of business locations ranging from restaurants and hotels to car dealerships, theme parks, and salons and spas. The company was acquired by InMoment in June 2022, integrating into a larger customer experience platform ecosystem while maintaining its core review monitoring capabilities.
Cyborg Score Rationale
ReviewTrackers serves over 60,000 businesses across diverse sectors, demonstrating strong market penetration and proven track record of value delivery. The company uses modern cloud infrastructure including Amazon Web Services, Node.js, and Datadog, positioning it as a tech-forward provider. However, as a private acquired company, limited visibility into recent financial performance and organic growth trajectory constrains confidence in forward momentum.
Top Insights
Review Trackers' pricing model charges $29 per month per business location, offering attractive unit economics for scaling across multi-location customer chains and enabling high-margin recurring revenue.
The platform aggregates data from 100+ review sites, creating a defensible data moat and comprehensive customer feedback repository that competitors struggle to replicate at similar scale.
Acquired by InMoment in June 2022, ReviewTrackers remains operationally independent within a larger CX platform group, positioning the business for cross-selling opportunities and platform integration synergies.
Named Competitors
Birdeye — Multi-location reputation management and customer experience platform
Podium — Customer communication and reputation management for service businesses
Reputation — Online reputation management with customer feedback, review, and survey tools
Grade.us — Review management and customer feedback platform
Synup — Local SEO and multi-location review management solution
Recent Developments
(June 2022) Acquired by InMoment, a leading customer experience software company
(June 2026) Approximately 28 employees reported as of June 2026
(Current) Serving 60,000+ businesses across restaurants, retail, healthcare, automotive, and hospitality sectors
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