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Rede Record: Business Overview, Financials & Competitive Analysis

Rede Record scores 6/10 on the AskCyborg Cyborg Score (Solid). Rede Record is a legacy Brazilian broadcaster with adequate market position but limited growth optionality facing secular consumer shift to streaming. Rede Record maintains a defensible second-place position in Brazilian broadcast television with established production capacity and national reach, but faces structural headwinds from cord-cutting and streaming disruption. The company.

What is Rede Record's industry? Rede Record (record.com.br) operates in Television Networks. AskCyborg classifies Rede Record under Television Networks in its company registry.

Rede Record is a Brazilian free-to-air television network founded in 1953 by Paulo Machado de Carvalho. Since 2007, it is the second-most popular television network in Brazil (after Rede Globo). The network is headqua...

6/ 10Solid

Cyborg Score thesis

Rede Record is a legacy Brazilian broadcaster with adequate market position but limited growth optionality facing secular...

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Industry Television Networks
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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What's in This Report
Rede Record OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Rede Record Overview

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Rede Record is a Brazilian free-to-air television network founded in 1953 by Paulo Machado de Carvalho. Since 2007, it is the second-most popular television network in Brazil (after Rede Globo). The network is headquartered in São Paulo and operates through 111 stations—15 owned by the company and 96 affiliate stations.

Strategic Profile

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Currently owned by Brazilian businessman Edir Macedo, who is also founder and bishop of the Universal Church of the Kingdom of God, Rede Record is part of Grupo Record, one of the largest media groups in Brazil, based on an ambiguous relationship between the group's media and the church. The network operates both free-to-air broadcast and emerging digital/streaming offerings, competing directly with Globo and SBT in Brazil's fractured television market.

Competitive Landscape

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Rede Record is the second largest commercial TV station in Brazil. As of June 2021, it ranked second among the most watched channels in the country, only behind TV Globo. In 2014, SBT took back second place, shrinking Rede Record's position to third place for the first time since 2007. Primary competitors include Globo (dominant), SBT, and RedeTV!, with emerging pressure from OTT services (Netflix, Amazon Prime) and digital platforms.

Industry Context

Rede Record operates in Television Networks.

Key facts

Founded: 1953 · Headquarters: São Paulo, Brazil

What the analysts stress-tested

The top findings that survived the multi-agent debate for Rede Record.

  • Second-largest commercial TV network in Brazil with 111-station footprint; ranked 28th globally as of 2012, but audience rankings have fluctuated between 2nd and 3rd place since 2007.
  • Majority-owned by Edir Macedo and the Universal Church of the Kingdom of God (UCKG), with religious programming occupying prime slots; business model includes 'leasing' grid time to the church and other organizations.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • Group acquired Correio do Povo newspaper (Rio Grande do Sul, founded 1895) and associated media: Guaíba radio and TV Record RS, consolidating regional print and broadcast presence.
  • Maintains broadcasting rights for major sporting events including Pan American Games (2007, 2011, 2015, 2019) and Olympic Games (2012, 2016).
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

GloboBrazil's largest broadcast television network and dominant media conglomerate→SBTThird-largest Brazilian broadcaster; occasionally ranks second in viewership→RedeTV!Fifth-largest Brazilian TV network with heavy religious programming→BandMajor Brazilian free-to-air television network competing in broadcast market→

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Industry context

Rede Record operates in Television Networks. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Rede Record do?+
Rede Record is a Brazilian free-to-air television network founded in 1953 by Paulo Machado de Carvalho. Since 2007, it is the second-most popular television network in Brazil (after Rede Globo). The network is headqua...
What is Rede Record's Cyborg Score?+
Rede Record has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Rede Record's main competitors?+
Named competitors include Globo, SBT, RedeTV!, Band. The full competitive landscape is in the AskCyborg report.
How can I get the full Rede Record research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Rede Record research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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