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Rappi, Inc.: Business Overview, Financials & Competitive Analysis

Rappi is a Latin American super app that offers food delivery, grocery delivery, fintech services, courier services, travel bookings, and more through one platform. As of 2026, it operates in Argentina, Brazil, Chile,...

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7/ 10Strong

Cyborg Score thesis

Rappi's multi-vertical super app strategy and expanding higher-margin fintech and advertising revenue create sustainable...

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Industry Last Mile Delivery Services
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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Rappi, Inc. Overview

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Rappi is a Latin American super app that offers food delivery, grocery delivery, fintech services, courier services, travel bookings, and more through one platform. As of 2026, it operates in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, and Uruguay, serving over 30 million active users across the region.

Strategic Profile

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Rappi uses a multi-service marketplace model that combines commission-based revenue, delivery fees, subscriptions, fintech services, and advertising into a single platform ecosystem. The company has surpassed 35 million monthly users and processes over 250 million orders a year while driving a GMV north of $7.5 billion, operating across nine countries and working with more than 500,000 partners.

Competitive Landscape

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Rappi has 141 active competitors, including 10 funded and 7 that have exited. Primary competitors include regional delivery platforms (Glovo, PedidosYa) and emerging logistics players serving Latin America. Rappi's differentiation lies in its super-app breadth (fintech, travel, payments), dark kitchen network, and Amazon partnership, which provide defensibility against single-service competitors.

Industry Context

Rappi, Inc. operates in Last Mile Delivery Services.

Key facts

Founded: 2015 · Headquarters: Bogotá, Colombia · Employees: 14,849 (as of July 2026) · Revenue: Estimated $1.0B-$1.5B (2025-2026, based on $7.5B+ GMV and typical marketplace take rates of 13-20%) · Market cap: Estimated $5.25B (private)

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Rappi, Inc..

  • Rappi has raised $2.46B in funding from investors like DST Global, T. Rowe Price and Y Combinator, with a current valuation of $5.25B. This capital enables continued geographic and vertical expansion while funding technology and logistics infrastructure.
  • RappiPrime accounts for approximately 22% of 2025 revenue growth, Rappi Ads shows approximately 40% year-over-year growth in retail media, and RappiPay is expanding margins through interchange, interest, and processing fees. These higher-margin services diversify revenue beyond delivery commissions.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • July 2026Employee count reached 14,849 as the company scaled operations across nine Latin American countries
  • 2025RappiPrime subscription and retail media advertising accelerated, driving higher-margin revenue streams
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

GlovoMulti-category fast delivery platform across Europe and Latin America→PedidosYaFood delivery marketplace serving Latin America→iFoodDominant food delivery platform in Brazil→99FoodFood delivery platform competing in Brazil and Latin America→

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Industry context

Rappi, Inc. operates in Last Mile Delivery Services. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Rappi, Inc. do?+
Rappi is a Latin American super app that offers food delivery, grocery delivery, fintech services, courier services, travel bookings, and more through one platform. As of 2026, it operates in Argentina, Brazil, Chile,...
What is Rappi, Inc.'s Cyborg Score?+
Rappi, Inc. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Rappi, Inc.'s main competitors?+
Named competitors include Glovo, PedidosYa, iFood, 99Food. The full competitive landscape is in the AskCyborg report.
How can I get the full Rappi, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Rappi, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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