Paramount Global is navigating pressures including linear TV advertising softness, cord-cutting impacts on pay-TV, and elevated content and marketing investment tied to its Paramount+ streaming service. The combined Paramount-Skydance platform is positioned to drive synergies in content production, distribution, and intellectual property monetization across cinema, streaming, and TV.
Cyborg Score Rationale
According to 7 analysts, Paramount Global holds a Sell consensus rating as of May 6, 2026. The company faces structural headwinds from cord-cutting and advertising pressure, but is pursuing strategic cost actions and leveraging the Skydance combination for potential growth synergies.
Top Insights
Paramount completed merger with Skydance Media, with shares remaining listed on NASDAQ under PARA ticker (August 2025).
Q2 2025 EPS of $0.46 beat estimates of $0.37 by 24.32%.
Management is implementing restructuring initiatives, headcount reductions, and content amortization discipline to support margin stabilization.
Paramount expanded BET programming with AFRO TV partnership launching two live daytime talk shows on March 16, 2026.
Named Competitors
Netflix — Streaming video entertainment and content production
Disney+ — Streaming entertainment with premium content
Max — Streaming and media conglomerate
Amazon Prime Video — Streaming with content production
Recent Developments
(August 2025) Skydance Media merger completed; stock continues trading under PARA ticker
(March 2026) Launched new daytime talk shows on BET Her through AFRO TV partnership
(May 2026) Analyst consensus rating downgraded to Sell; EPS forecast $0.50 for next quarter
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