Oura Health Oy: Business Overview, Financials & Competitive Analysis
Oura Health Oy scores 8/10 on the AskCyborg Cyborg Score (Strong). Dominant health wearables company with proprietary ring technology, exceptional growth trajectory, institutional validation, and imminent public market liquidity event. Oura demonstrates exceptional growth momentum with revenue doubling to ~$1B in 2025 and clear path to $1.5B+ in 2026. The company has secured elite funding ($11B valuation, Series E from.
What is Oura Health Oy's industry? Oura Health Oy (ouraring.com) operates in Wearable Devices. AskCyborg classifies Oura Health Oy under Wearable Devices in its company registry.
Oura Health offers a wellness ring and app that analyzes sleep, activity levels, daily rhythms, and physiological responses in the body. The smart ring collects personal health metrics and insights through biometric r...
Cyborg Score thesis
Dominant health wearables company with proprietary ring technology, exceptional growth trajectory, institutional validation, and...
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Get Current Report FreeOura Health Oy Overview
Pro stress-test →Oura Health offers a wellness ring and app that analyzes sleep, activity levels, daily rhythms, and physiological responses in the body. The smart ring collects personal health metrics and insights through biometric readings, focusing on wellness, longevity, activity, fitness, heart health, women's health, and stress management. The company is rapidly scaling, with paid membership expected to pass 5 million this quarter and revenue roughly doubling in 2025 to about $1 billion.
Strategic Profile
Pro stress-test →Oura Health disclosed in May 2026 that it has filed confidential paperwork for an initial public offering, aiming to list later this year. The company was valued at $11 billion in October 2025 after closing a $900 million Series E round led by Fidelity Management. The U.S. Department of Defense is a customer, and academic medical centers use the rings in research studies.
Competitive Landscape
Pro stress-test →Oura is going head-to-head with fitness device giants like Apple and Garmin. Cheaper rivals including RingConn at $279, India's Ultrahuman, and Amazfit owner Zepp Health Corp. have picked off pieces of the market, though Oura maintains market leadership in health-focused smart rings.
Industry Context
Oura Health Oy operates in Wearable Devices.
Key facts
Founded: 2013 · Headquarters: Oulu, Finland · Employees: 1,410 (May 2026) · Revenue: ~$1B (2025); €367M (Q3 2024) · Market cap: $11B (private valuation, October 2025)