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OfferUp: Business Overview, Financials & Competitive Analysis

OfferUp, founded in 2011, is a mobile-first C2C marketplace enabling peer-to-peer buying and selling of used goods locally. With 56 million annual users and over 100 million downloads, it has scaled from a smartphone ...

Analyst-debate audio for OfferUp

AskCyborg analysts argue the bull and bear cases for OfferUp across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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7/ 10Solid

Cyborg Score thesis

Growing local marketplace with strong user base and diversified B2C monetization, but execution risk on logistics scaling and...

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Industry Consumer Platforms
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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OfferUp Overview

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OfferUp, founded in 2011, is a mobile-first C2C marketplace enabling peer-to-peer buying and selling of used goods locally. With 56 million annual users and over 100 million downloads, it has scaled from a smartphone camera and GPS-based platform to a major ecosystem driving significant gross merchandise value.

Strategic Profile

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As of early 2026, OfferUp sits among the top five U.S. shopping apps, commanding a strong position in local re-commerce. OfferUp transformed the recommerce landscape with its 2020 acquisition of Letgo, consolidating mobile-first local marketplaces. The company makes money via promoted listings for sellers and a Verified Dealer Program allowing car dealerships to sell on the platform.

Competitive Landscape

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OfferUp competes with companies such as Craigslist, Facebook Marketplace, and eBay. OfferUp benchmarks peers like eBay, Mercari, Letgo, and Nextdoor while scaling through product diversification, tech-driven trust features, and marketplace monetization.

Industry Context

OfferUp operates in Consumer Platforms.

Key facts

Founded: 2011 · Headquarters: Bellevue, US · Employees: N/A · Revenue: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for OfferUp.

  • OfferUp makes money by collecting a minimum fee of $1.99 or 12.9% of sellers' sales price.
  • OfferUp is responsible for more than 10% of the automobile sales in the United States.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • October 2025OfferUp hit with new round of layoffs as marketplace plans to simplify offerings
  • September 2024OfferUp expands into home services, connecting homeowners with local businesses
  • +1 moreTrack every material event for OfferUp as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Facebook MarketplaceSocial-integrated local marketplace with vast user network→eBayGlobal online marketplace for new and used goods→MercariMobile marketplace for buying and selling used items→CraigslistClassifieds platform for local buying, selling, and services→

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Industry context

OfferUp operates in Consumer Platforms. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does OfferUp do?+
OfferUp, founded in 2011, is a mobile-first C2C marketplace enabling peer-to-peer buying and selling of used goods locally. With 56 million annual users and over 100 million downloads, it has scaled from a smartphone ...
What is OfferUp's Cyborg Score?+
OfferUp has a Cyborg Score of 7/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are OfferUp's main competitors?+
Named competitors include Facebook Marketplace, eBay, Mercari, Craigslist. The full competitive landscape is in the AskCyborg report.
How can I get the full OfferUp research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the OfferUp research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Consumer Platforms research

Companies in the same sector and named competitors, ranked by Cyborg Score.

6eBay Inc.6Mercari, Inc.