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Noom, Inc.: Business Overview, Financials & Competitive Analysis

Noom, Inc. scores 7/10 on the AskCyborg Cyborg Score (Strong). Noom is a behavioral-health-plus-medication platform capturing the emerging clinical obesity market with strong enterprise distribution channels and a proven digital behavior-change platform, but faces execution risks in medication supply and regulatory compliance.

What is Noom, Inc.'s industry? Noom, Inc. (noom.com) operates in Telemedicine. AskCyborg classifies Noom, Inc. under Telemedicine in its company registry.

Noom is a digital platform for weight loss management and behavior change, founded in 2008 and based in New York City. The company offers personalized nutrition support for weight loss management, psychological suppor...

7/ 10Strong

Cyborg Score thesis

Noom is a behavioral-health-plus-medication platform capturing the emerging clinical obesity market with strong enterprise...

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Industry Telemedicine
5 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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What's in This Report
Noom, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Noom, Inc. Overview

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Noom is a digital platform for weight loss management and behavior change, founded in 2008 and based in New York City. The company offers personalized nutrition support for weight loss management, psychological support for chronic health conditions, and tracking tools for food and exercise. Noom has evolved beyond consumer subscriptions to become a clinical-stage health platform integrating GLP-1 medications with behavioral coaching.

Strategic Profile

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Noom's primary revenue stream is subscription-based with monthly, quarterly, and annual plans, complemented by B2B2C business selling Noom as a benefit to employers and health plans, and as the support arm of drug protocols. The company acquired Tailor Made Compounding in April 2026 to vertically integrate its compounding pharmacy supply chain and gain direct control over production of compounded GLP-1 and HRT medications. Strategic partnerships with major healthcare entities (Highmark, Castlight) and pharmaceutical companies position Noom for enterprise-scale adoption.

Competitive Landscape

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Noom's top competitors include Kaia Health, Thrive Global, and Magellan Health. Other direct competitors include FiNC Technologies, Lark, Omada, Doctor On Demand, and Vida. Telehealth giants and specialized startups are expanding obesity portfolios, raising customer acquisition costs and compressing margins for incumbents like Noom.

Industry Context

Noom, Inc. operates in Telemedicine.

Key facts

Founded: 2008 · Headquarters: New York, US · Employees: 1,183 · Revenue: $368.9M (2026) · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Noom, Inc..

  • Noom acquired Tailor Made Compounding in April 2026 to control its GLP-1 and HRT medication supply chain, signaling vertical integration into clinical fulfillment
  • Partnership with Highmark began in 2026 to offer Noom Weight Management to nearly 2 million eligible members, covering weight, diabetes prevention, and diabetes journeys
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Recent developments

Material events tracked by the AskCyborg corpus.

  • April 2026Acquired Tailor Made Compounding to vertically integrate GLP-1 and HRT compounding pharmacy supply chain
  • April 2026Partnered with b.well to launch Noom Health Record Connect, enabling seamless medical records integration
  • +2 moreTrack every material event for Noom, Inc. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Weight WatchersPoints-based weight management with coaching and anti-obesity medications→MyFitnessPalNutrition tracking and calorie counting with fitness logging→Vida HealthMedical weight loss and chronic condition management with anti-obesity medications→CalibrateGLP-1 medication with personalized video coaching for weight management→FoundObesity medicine with prescription medications and health coaching→

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Industry context

Noom, Inc. operates in Telemedicine. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Noom, Inc. do?+
Noom is a digital platform for weight loss management and behavior change, founded in 2008 and based in New York City. The company offers personalized nutrition support for weight loss management, psychological suppor...
What is Noom, Inc.'s Cyborg Score?+
Noom, Inc. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Noom, Inc.'s main competitors?+
Named competitors include Weight Watchers, MyFitnessPal, Vida Health, Calibrate. The full competitive landscape is in the AskCyborg report.
How can I get the full Noom, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Noom, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Telemedicine research

Companies in the same sector and named competitors, ranked by Cyborg Score.

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