National Research Corporation: Business Overview, Financials & Competitive Analysis
National Research Corporation scores 6/10 on the AskCyborg Cyborg Score (Solid). Positioned as a critical healthcare analytics platform with exceptional recurring revenue, but execution risk and market headwinds warrant cautious entry pending stabilization of topline growth. NRC Health demonstrates solid fundamentals with strong recurring revenue, an 86% YoY increase in new sales (2025), and a 29% adjusted EBITDA margin. However.
What is National Research Corporation's industry? National Research Corporation (nrchealth.com) operates in Healthcare IT / Patient Experience Management & Analytics. AskCyborg classifies National Research Corporation under Healthcare IT / Patient Experience Management & Analytics in its company registry.
National Research Corporation (NRC Health) is a healthcare experience management company providing analytics and insights to improve patient and employee experience across healthcare organizations. The company's subsc...
Cyborg Score thesis
Positioned as a critical healthcare analytics platform with exceptional recurring revenue, but execution risk and market...
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Get Current Report FreeNational Research Corporation Overview
Pro stress-test →National Research Corporation (NRC Health) is a healthcare experience management company providing analytics and insights to improve patient and employee experience across healthcare organizations. The company's subscription-based solutions deliver actionable data on patient experience, care transitions, employee engagement, reputation management, and brand loyalty—mission-critical elements for healthcare provider success.
Strategic Profile
Pro stress-test →NRC Health leverages proprietary analytics and AI capabilities (Huey AI) to help healthcare systems understand consumer behavior and optimize the patient journey. The company maintains a strong recurring revenue model (99% of total revenue) with Total Recurring Contract Value of $144.1M as of Q4 2025, positioned as a critical digital health infrastructure provider in a large, growing market for patient experience management.
Competitive Landscape
Pro stress-test →NRC Health operates in a growing healthcare experience management and patient engagement analytics market. Primary competitors include Press Ganey Associates (Press Ganey Solutions), Lumerus/Lumerus PX, and emerging digital health analytics platforms like Kyruus and Trustmark. NRC differentiates through proprietary Human Understanding methodology, comprehensive solution suite spanning patient/employee experience, and established customer relationships with major health systems.
Industry Context
National Research Corporation operates in Healthcare IT / Patient Experience Management & Analytics.
Key facts
Founded: 1981 · Headquarters: Lincoln, US · Revenue: $137.4M · Market cap: $274M