In 2025, 79.7% of the group's sales came from apparel, 17.1% from homeware, and 3.2% from financial services and telecoms. Unlike most retailers, Mr. Price receives most of its sales in cash, but there is a growing credit element. In 2024, South African sales grew by 15.5%, compared to the rest of Africa sales for the group growing by 25.4%.
Cyborg Score Rationale
The company faces dependence on South Africa's weak economic climate and slow regional diversification, exposing it to local market volatility. Competition from agile fast fashion and online-only players, along with shifting consumer demands, risks eroding market share unless digital adoption and innovation accelerate. Strong market position offset by headwinds.
Top Insights
A special review of the purchase by the JSE Limited was requested in January 2026 by MRP Group shareholder Benguela Global Fund Managers regarding NKD acquisition
In January 2026, MRP Group opened applications for young women interested in operating small coffee businesses inside certain MRP Home stores, as part of the company's Foundation Coffee incubator program designed to give aspiring entrepreneurs access to real trading environments
Online channels contributed only 2.1% of the group's sales in 2025, indicating significant e-commerce growth opportunity
Mr Price Group's sales are generated predominantly in South Africa with the company's home country comprising 92.2% of total sales, and Africa making up 7.8%
Named Competitors
Woolworths South Africa — Diversified retailer competing across apparel, homeware, and food
Truworths — Fashion retailer with credit-focused model
Foschini Group — Premium fashion and lifestyle retailer
Recent Developments
(Jan 2026) Acquired NKD Group GmbH (European value retailer); special JSE review requested
(Jan 2026) Launched Foundation Coffee incubator program for female entrepreneurs in MRP Home stores
(Sep 2025) Interim results showed strategic focus on market share gains and margin improvement
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