Software as a Service (SaaS) - Automotive Retail Technology
Strategic Profile
MotorK is a software as a service provider for the automotive retail industry in the EMEA region, with over 400 employees and eleven offices in eight countries (Italy, Spain, France, Germany, Portugal, the UK, Belgium, and Israel). MotorK provides its customers with an innovative combination of digital solutions, SaaS cloud products and the largest R&D department in the automotive digital sales and marketing industry in Europe.
Cyborg Score Rationale
In 2024, MotorK's revenue was 40.33 million, an increase of 4.70% compared to the previous year's 38.52 million, with losses of -13.06 million, -26.08% less than in 2023. In December 2025, MotorK secured an additional €3 million tranche of financing from Atempo Growth, indicating ongoing capital needs but continued investor confidence in growth trajectory.
Top Insights
Core products include WebSparK for traffic acquisition and lead generation, LeadSparK CRM platform for car dealerships, and StockSparK automotive stock management platform
Recent €3 million additional financing round demonstrates strategic capital raises to enhance financial stability and pursue growth in automotive industry
Multi-country geographic presence with 400+ employees across 8 countries positions MotorK as a pan-European automotive tech leader
Modest growth trajectory with improving losses indicates path toward profitability but not yet at cash-generation stage
Named Competitors
Automotive Digital Solutions — Competitor in automotive digital solutions
CRM for Automotive — Regional automotive CRM and digital management solutions
Dealer Management Systems — Large enterprise providers of automotive dealer solutions
Recent Developments
(December 2025) Secured €3 million additional financing from Atempo Growth
(2024) Revenue grew 4.7% to €40.33M with net losses improving 26% to €13.06M
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