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Memrise: Business Overview, Financials & Competitive Analysis

Memrise is a British language platform built around spaced repetition flashcards to help you learn vocabulary faster. As of 2026, the app had over 87 million registered users. The platform combines neuroscience-backed...

Analyst-debate audio for Memrise

AskCyborg analysts argue the bull and bear cases for Memrise across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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6/ 10Solid

Cyborg Score thesis

Profitable but niche vocabulary platform that holds significant market share among language learners seeking mnemonic-driven...

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Industry Language and Communication Training
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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Memrise Overview

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Memrise is a British language platform built around spaced repetition flashcards to help you learn vocabulary faster. As of 2026, the app had over 87 million registered users. The platform combines neuroscience-backed memory techniques with native-speaker video content to teach practical language skills.

Strategic Profile

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Memrise is known for using native-speaker videos of locals pronouncing words and phrases. Memrise has been profitable since late 2016, having a turnover of $4 million monthly. The company differentiates through authentic pronunciation exposure and community-generated content while maintaining a freemium subscription model.

Competitive Landscape

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Memrise's top competitors include Duolingo, Rosetta Stone and Babbel. Memrise occupies a niche focused on vocabulary memorization through spaced repetition and native-speaker video exposure. Direct competitors offer broader grammar instruction and AI conversation tutoring, positioning Memrise as a vocabulary-first supplementary tool rather than a comprehensive learning platform.

Industry Context

Memrise operates in Language and Communication Training.

Key facts

Founded: 2010 · Headquarters: London, United Kingdom · Employees: N/A · Revenue: £7.66M (as of December 2023) · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Memrise.

  • In November 2025, co-founder Ben took over as CEO and stated that user-created wordlists are coming back in the near future.
  • Memrise introduced a MemBot chatbot powered by GPT-3.5 that lets you communicate in short dialogues.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • November 2025Co-founder Ben Whately becomes CEO; announces user-created wordlists returning soon
  • May 2025Introduced new AI Buddies feature to enhance grammar, vocabulary, and other language aspects
  • +2 moreTrack every material event for Memrise as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

DuolingoGamified language learning with comprehensive lessons and AI features→Rosetta StoneImmersive language learning with speech recognition and interactive lessons→BabbelStructured language courses with grammar focus and conversation practice→BusuuSocial language learning platform with peer feedback and native speakers→

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Industry context

Memrise operates in Language and Communication Training. See how the rest of the sector scores on the Cyborg framework.

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Every report is stress-tested by a panel of AI analysts arguing across 11 dimensions. The output is the part of the case that survived pushback.

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Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does Memrise do?+
Memrise is a British language platform built around spaced repetition flashcards to help you learn vocabulary faster. As of 2026, the app had over 87 million registered users. The platform combines neuroscience-backed...
What is Memrise's Cyborg Score?+
Memrise has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Memrise's main competitors?+
Named competitors include Duolingo, Rosetta Stone, Babbel, Busuu. The full competitive landscape is in the AskCyborg report.
How can I get the full Memrise research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Memrise research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Language and Communication Training research

Companies in the same sector and named competitors, ranked by Cyborg Score.

8Duolingo, Inc.