Medifast, Inc.: Business Overview, Financials & Competitive Analysis
Medifast, Inc. scores 3/10 on the AskCyborg Cyborg Score (Challenged). Medifast faces near-term headwinds from coach attrition and GLP-1 competition, but strong balance sheet ($167.3M cash, no debt) provides runway for metabolic health pivot execution. Medifast's independent active earning coaches fell to 16,100, a 40.6% year-over-year decline in Q4 2025. Full year 2026 revenue is projected between $270 million and.
What is Medifast, Inc.'s industry? Medifast, Inc. (medifastinc.com) operates in Health & Wellness / Weight Management Services. AskCyborg classifies Medifast, Inc. under Health & Wellness / Weight Management Services in its company registry.
Medifast operates as a health and wellness company that provides habit-based and coach-guided lifestyle solutions to address weight loss in the United States. The company is expanding OPTAVIA, digital tools and wellne...
Cyborg Score thesis
Medifast faces near-term headwinds from coach attrition and GLP-1 competition, but strong balance sheet ($167.3M cash, no debt)...
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Get Current Report FreeMedifast, Inc. Overview
Pro stress-test →Medifast operates as a health and wellness company that provides habit-based and coach-guided lifestyle solutions to address weight loss in the United States. The company is expanding OPTAVIA, digital tools and wellness offerings to drive long-term growth and strengthen customer ties.
Strategic Profile
Pro stress-test →As of 2026, Medifast is moving from defining its business transformation strategy to executing on a new path to growth, leading to profitability as it becomes wholly focused on optimal metabolic health. Technology and personalization are core pillars of Medifast's strategy, driving deeper engagement and sustainable growth, with the company enhancing its digital tools and apps to improve customer engagement and connect consumers more seamlessly with their independent OPTAVIA coaches.
Competitive Landscape
Pro stress-test →bistroMD, Nutrisystem, USANA Health Sciences, WW International, and SlimFast are some of the competitors of Medifast. Medifast differentiates through its OPTAVIA coach-guided model and emerging metabolic health focus, but faces intensifying competition from GLP-1 pharmaceutical solutions and digital-first weight loss platforms.
Industry Context
Medifast, Inc. operates in Health & Wellness / Weight Management Services.
Key facts
Founded: 1980 · Headquarters: Baltimore, Maryland · Revenue: $386M · Market cap: $116M