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Lytics, Inc.: Business Overview, Financials & Competitive Analysis

Lytics, Inc. scores 6/10 on the AskCyborg Cyborg Score (Solid). Acquired customer data platform with proven enterprise market fit; now integrated within Contentstack's headless CMS ecosystem to deliver unified content and data personalization capabilities. Lytics achieved significant market traction with enterprise clients across major CPG, media, and retail brands, raised $58M in total funding, and was acquired by Contentstack (January.

What is Lytics, Inc.'s industry? Lytics, Inc. (lytics.com) operates in Customer Relationship Management (CRM) Software. AskCyborg classifies Lytics, Inc. under Customer Relationship Management (CRM) Software in its company registry.

Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks. The company offers tools to unify customer data, provide behavioral insights, ...

6/ 10Solid

Cyborg Score thesis

Acquired customer data platform with proven enterprise market fit; now integrated within Contentstack's headless CMS ecosystem to...

Read the full analyst-debate transcript →
Industry Customer Relationship Management (CRM) Software
5 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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Lytics, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Lytics, Inc. Overview

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Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks. The company offers tools to unify customer data, provide behavioral insights, and automate marketing workflows such as ad targeting and personalization. In January 2025, Contentstack, an Austin-based company that helps brands store content and create personalized digital experiences, announced the acquisition of Lytics, a Portland, Ore.-based startup that spent the past 11 years building out a customer data platform.

Strategic Profile

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Lytics targets retail, media, and consumer packaged goods (CPG) verticals. Customers include Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, Live Nation, and others. James McDermott, who co-founded Lytics and led the company as CEO, became Contentstack's global head of data products following the acquisition.

Competitive Landscape

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Lytics' competitors include Seattle startup Amperity and Usermind, a Seattle startup acquired by Qualtrics in 2021. Other CDP competitors in the market include MoEngage, mParticle, BlueConic, and Tealium, which offer overlapping identity resolution, profile building, and real-time personalization capabilities.

Industry Context

Lytics, Inc. operates in Customer Relationship Management (CRM) Software.

Key facts

Founded: 2013 · Headquarters: Portland, Oregon, US · Employees: 22 (as of May 2026) · Revenue: N/A · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Lytics, Inc..

  • (January 2025) Acquired by Contentstack, an Austin-based headless CMS provider, to integrate real-time customer data and engagement capabilities into its personalized experience platform
  • (2013) Founded by James McDermott and Aaron Raddon; pioneered composable CDP architecture enabling flexible, first-party data-driven personalization
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Recent developments

Material events tracked by the AskCyborg corpus.

  • January 2025Acquired by Contentstack; CEO McDermott became head of data products
  • 2024Partnership announced with Pantheon (WebOps platform) to provide Personalization Engine access for Google Cloud customers
  • +1 moreTrack every material event for Lytics, Inc. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

AmperityCustomer Data Cloud for identity resolution and real-time engagement→TealiumCustomer data platform with AI data streaming and governance→MoEngageCustomer engagement and insights platform→BlueConicCustomer Growth Engine for data activation and engagement→mParticleCustomer data platform for data unification and activation→

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Industry context

Lytics, Inc. operates in Customer Relationship Management (CRM) Software. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Lytics, Inc. do?+
Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks. The company offers tools to unify customer data, provide behavioral insights, ...
What is Lytics, Inc.'s Cyborg Score?+
Lytics, Inc. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Lytics, Inc.'s main competitors?+
Named competitors include Amperity, Tealium, MoEngage, BlueConic. The full competitive landscape is in the AskCyborg report.
How can I get the full Lytics, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Lytics, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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