Liquid I.V. utilizes LIV HYDRASCIENCE™, a science-backed formula with optimized electrolytes, essential vitamins, and clinically tested nutrients, delivering 3x more electrolytes than leading sports drinks with 5 essential nutrients. The brand is available online and in-store at over 40,000 retailer doors across the United States, with over 54 million servings donated to date and a commitment to donate 150 million servings by 2032.
Cyborg Score Rationale
Liquid I.V. benefits from Unilever's global distribution infrastructure and resources since (September 2020), commanding the #1 market position in U.S. powdered hydration. However, minimal revenue growth (0-5% annually) and limited recent innovation announcements suggest market maturation and execution challenges in a competitive category.
Top Insights
Liquid I.V. ranks 1st amongst 132 active competitors in its category
Annual sales were $63M in 2025, indicating steady but modest revenue base for a Unilever subsidiary
Product line spans Hydration Multiplier® core offering plus specialized variants for Energy, Immune Support, Kids, Gut Health, and Sleep
Over 1% of company revenue is directed to its impact program focused on clean water access