Conlow and co-founder Robby Deziel never raised venture capital, instead bootstrapping the business before taking an investment from private equity firm Bertram Capital Management in 2020. Lectric has launched three new brands so far this year — a Juiced Bikes relaunch, a new Juiced Powersports brand, and now a premium adventure brand called Monarc. Lectric has put about $10 million toward these initiatives, positioning itself as a profitable, capital-efficient player in a sector marked by VC-backed competitor bankruptcies.
Cyborg Score Rationale
The company is one of the top-selling direct-to-consumer e-bike companies in the U.S., shipping 150,000 units in 2025, and Lectric last month had its biggest sales month in the company's existence and sold almost 30,000 bikes. Profitable, capital-efficient bootstrap model with active portfolio expansion demonstrates resilience; limited financial data and private status prevent higher scores.
Top Insights
Shipped 150,000 units in 2025, establishing market leadership in direct-to-consumer e-bikes
Launched three new brands in 2026 (Juiced Bikes, Juiced Powersports, Monarc) following acquisition of Juiced Bikes in 2025
Bootstrapped model with single private equity investor (Bertram Capital) since 2020, avoiding VC dilution
May 2026 record: sold 30,000 bikes in single month, largest sales month in company history
Named Competitors
Rad Power Bikes — Direct-to-consumer e-bike manufacturer
VanMoof — Urban e-bike brand with connected smart features
Cowboy — Connected urban e-bike manufacturer
Recent Developments
(June 2026) Monarc premium adventure e-bike brand launched as standalone company based in Minnesota
(June 2026) Unveiled multi-brand growth strategy with $10 million deployment across three new brands despite sector bankruptcies
(May 2026) Achieved record monthly sales of 30,000 bikes
(October 2024) Acquired Juiced Bikes, which was relaunched in May 2026
Open the full interactive Lectric eBikes report
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