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Integral Ad Science Holding Corp.: Business Overview, Financials & Competitive Analysis

Integral Ad Science Holding Corp. scores 7/10 on the AskCyborg Cyborg Score (Solid). Solid digital ad verification leader with strong financials and AI capabilities, but facing growth deceleration and competitive/regulatory headwinds. The company demonstrates powerful cash generation with a free cash flow margin of 21.9%, a very safe balance sheet evidenced by a net cash position, and a high gross.

What is Integral Ad Science Holding Corp.'s industry? Integral Ad Science Holding Corp. (integralads.com) operates in Digital Advertising Technology / Ad Verification & Measurement. AskCyborg classifies Integral Ad Science Holding Corp. under Digital Advertising Technology / Ad Verification & Measurement in its company registry.

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Ireland, France, Germany, Spain, Italy, Singapore, Australia, Japan, India, and the No...

7/ 10Solid

Cyborg Score thesis

Solid digital ad verification leader with strong financials and AI capabilities, but facing growth deceleration and...

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Industry Digital Advertising Technology / Ad Verification & Measurement
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Integral Ad Science Holding Corp. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Integral Ad Science Holding Corp. Overview

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Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Ireland, France, Germany, Spain, Italy, Singapore, Australia, Japan, India, and the Nordics. Processing over 280 billion digital ad interactions daily through its AI-powered technology, Integral Ad Science provides a cloud-based platform that measures and verifies digital advertising across devices, channels, and formats to ensure ads are viewable, fraud-free, and brand-safe.

Strategic Profile

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The company holds a strong, defensible position as a neutral referee in digital advertising and is financially healthy with high margins and excellent cash generation. Over the last five years, Integral Ad Science grew its sales at a 21.2% compounded annual growth rate, slightly above the average software company.

Competitive Landscape

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Integral Ad Science competes with key competitors like DoubleVerify and Oracle. The company operates as an independent neutral party in digital advertising verification, differentiating itself through global reach, AI-powered solutions, and deep platform integrations. Competitive pressures include data privacy regulations and consolidation among advertising platforms.

Industry Context

Integral Ad Science Holding Corp. operates in Digital Advertising Technology / Ad Verification & Measurement.

Key facts

Founded: 2009 · Headquarters: New York, New York · Revenue: $530.1M (2024); $154.4M (Q3 2025)

What the analysts stress-tested

The top findings that survived the multi-agent debate for Integral Ad Science Holding Corp..

  • Q3 2025 revenues exceeded analyst expectations, with sales up 15.6% year-on-year to $154.4 million.
  • IAS strengthened partnerships with platforms like Meta and Reddit while introducing ISO-certified AI-powered Quality Attention Optimization tools.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • November 2025Q3 2025 results exceeded revenue expectations with 15.6% YoY growth to $154.4M but earnings slightly missed
  • January 2026Company analysis update shows mixed outlook with strong operational position but volatile profitability
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Digital Advertising Verification PlatformDirect competitor in ad verification and measurement→Marketing Cloud SolutionsBroader competitor with enterprise advertising solutions→Ad Tech PlatformRelated player in digital advertising technology→

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Industry context

Integral Ad Science Holding Corp. operates in Digital Advertising Technology / Ad Verification & Measurement. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Integral Ad Science Holding Corp. do?+
Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Ireland, France, Germany, Spain, Italy, Singapore, Australia, Japan, India, and the No...
What is Integral Ad Science Holding Corp.'s Cyborg Score?+
Integral Ad Science Holding Corp. has a Cyborg Score of 7/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Integral Ad Science Holding Corp.'s main competitors?+
Named competitors include Digital Advertising Verification Platform, Marketing Cloud Solutions, Ad Tech Platform. The full competitive landscape is in the AskCyborg report.
How can I get the full Integral Ad Science Holding Corp. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Integral Ad Science Holding Corp. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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