Hivestack pioneered programmatic buying in the traditionally relationship-driven out-of-home advertising world. While most OOH buying still operates through direct relationships and insertion orders, Hivestack enables digital billboard, transit screen, and DOOH inventory purchases through real-time bidding and audience-based targeting. Hivestack is a strong mid-tier programmatic DOOH platform with global reach, though slightly less established and with a smaller network, particularly in the US, than the top-tier DOOH platform.
Cyborg Score Rationale
The platform continues rolling out new capabilities including programmatic guaranteed deals and audience-based buying for DOOH, actively pushing the category forward rather than maintaining the status quo. Hivestack's state-of-the-art platform is deployed in 32 countries, spanning North America, EMEA, LATAM and APAC. The company has established product-market fit in a fast-growing category but faces scale disadvantages versus larger competitors.
Top Insights
Hivestack has developed genuinely useful features, including geofencing, moment targeting (ads triggered by weather or local events), and AI optimisation that selects the optimal screens and timing for engagement.
Hivestack's platform is deployed in 32 countries, enabling Perion to capitalize on economic trends impacting advertising budgets globally and offer a variety of solutions in additional markets.
The platform bridges digital advertising sophistication with physical outdoor media constraints, creating a programmatic layer that operates across various DOOH networks globally, enabling outdoor inventory purchases with the precision expected from online channels.
Hivestack's strength centers on location-based audience targeting for Digital-Out-of-Home campaigns, leveraging mobile location and behavioral data to identify when specific audiences are in proximity to screens based on historic patterns.
Named Competitors
Location Media Xchange (LMX) — Supply-side platform for OOH media owners with revenue management and programmatic DOOH enablement
BidMind — Omnichannel programmatic advertising platform covering DOOH, digital audio, CTV, mobile, and desktop
The Trade Desk DOOH — Programmatic DOOH inventory access via global partnership integration
(November 2025) Dynamic creative optimization capabilities expanded across programmatic DOOH, enabling real-time ad personalization based on weather, time, location, and audience demographics
(March 2026) Expansion of business operations announced with enhanced compliance and security certifications including SOC 2 reports
(December 2023) Acquisition by Perion Network completed for USD 100 million in cash plus up to USD 25 million in performance-based payments
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