Hivestack: Business Overview, Financials & Competitive Analysis
Hivestack scores 7/10 on the AskCyborg Cyborg Score (Strong). Leading independent programmatic DOOH platform with global footprint, strong innovation trajectory, and strategic backing from Perion—well-positioned to capture share in the expanding DOOH advertising market. The platform continues rolling out new capabilities including programmatic guaranteed deals and audience-based buying for DOOH, actively pushing the category forward rather than maintaining the status.
What is Hivestack's industry? Hivestack (hivestack.com) operates in Advertising and Marketing. AskCyborg classifies Hivestack under Advertising and Marketing in its company registry.
Hivestack is a leading global, full-stack, marketing technology company, powering the buy and sell side of programmatic digital out-of-home (DOOH) advertising. The platform leverages mobile location and behavioral dat...
Cyborg Score thesis
Leading independent programmatic DOOH platform with global footprint, strong innovation trajectory, and strategic backing from...
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Pro stress-test →Hivestack is a leading global, full-stack, marketing technology company, powering the buy and sell side of programmatic digital out-of-home (DOOH) advertising. The platform leverages mobile location and behavioral data to serve ads when target audiences are actually near DOOH screens, programmatic advertising that follows foot traffic patterns. Hivestack was acquired by Perion Network Ltd. in December 2023.
Strategic Profile
Pro stress-test →Hivestack pioneered programmatic buying in the traditionally relationship-driven out-of-home advertising world. While most OOH buying still operates through direct relationships and insertion orders, Hivestack enables digital billboard, transit screen, and DOOH inventory purchases through real-time bidding and audience-based targeting. Hivestack is a strong mid-tier programmatic DOOH platform with global reach, though slightly less established and with a smaller network, particularly in the US, than the top-tier DOOH platform.
Competitive Landscape
Pro stress-test →Hivestack sits comfortably in mid-tier programmatic DOOH space with legitimate global reach, though it hasn't achieved the network size and market establishment of top-tier DOOH platforms, particularly in the competitive U.S. market. Key competitors include Location Media Xchange (Moving Walls), BidMind, and integrated offerings from major DSPs like The Trade Desk and Xandr.
Industry Context
Hivestack operates in Advertising and Marketing.
Key facts
Founded: 2017 · Headquarters: New York, US