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Harte Hanks, Inc.: Business Overview, Financials & Competitive Analysis

Harte Hanks is a global customer experience company providing marketing services, customer care, and fulfillment & logistics solutions to enterprises across B2B, healthcare, retail, and other verticals. Founded in 192...

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4/ 10Weak

Cyborg Score thesis

Distressed micro-cap with legacy customer service operations attempting digital transformation, trading at distressed valuation...

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Industry Customer Experience Services / Business Process Outsourcing
3 named competitors
2 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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Harte Hanks, Inc. Overview

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Harte Hanks is a global customer experience company providing marketing services, customer care, and fulfillment & logistics solutions to enterprises across B2B, healthcare, retail, and other verticals. Founded in 1923 and headquartered in Chelmsford, Massachusetts, the company serves over 2,500 employees across the Americas, Europe, and Asia Pacific.

Strategic Profile

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The company leverages data analytics, AI-driven customer care technology, and omnichannel execution capabilities to help clients optimize customer engagement. Harte Hanks positions itself as an integrated CX solutions provider offering strategy, analytics, creative development, and seamless program execution. However, the company faces headwinds with declining earnings and a depressed stock valuation reflecting market concerns about growth trajectory and competitive positioning.

Competitive Landscape

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Harte Hanks competes in fragmented customer experience outsourcing and marketing services markets against larger, better-capitalized competitors including WPP (global marketing/advertising), TTEC (customer experience), ATON (BPO), and specialized players like Sykes Enterprises. The company's market position has eroded significantly, competing primarily on specialized industry verticals and geographic presence rather than scale or innovation.

Industry Context

Harte Hanks, Inc. operates in Customer Experience Services / Business Process Outsourcing.

Key facts

Founded: 1923 · Headquarters: Chelmsford, Massachusetts, US · Employees: 2,500+ · Revenue: $167M · Market cap: $21.1M

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Harte Hanks, Inc..

  • Trailing 12-month revenue of $167M with three diversified business segments creates some revenue stability, though earnings momentum is negative
  • Extremely low market cap ($21.1M) relative to revenue suggests severe investor skepticism about profitability and viability
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Recent developments

Material events tracked by the AskCyborg corpus.

  • December 2022Acquired Inside Out Solutions to expand customer care and technology capabilities
  • March 2026Upcoming earnings report scheduled for 03/14/2026
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Global Marketing & Advertising ServicesLarge-scale integrated marketing and customer experience platform→Customer Experience OutsourcingGlobal customer experience technology and services company→Business Process OutsourcingCustomer engagement and digital transformation services→

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Industry context

Harte Hanks, Inc. operates in Customer Experience Services / Business Process Outsourcing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Harte Hanks, Inc. do?+
Harte Hanks is a global customer experience company providing marketing services, customer care, and fulfillment & logistics solutions to enterprises across B2B, healthcare, retail, and other verticals. Founded in 192...
What is Harte Hanks, Inc.'s Cyborg Score?+
Harte Hanks, Inc. has a Cyborg Score of 4/10 (Weak). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Harte Hanks, Inc.'s main competitors?+
Named competitors include Global Marketing & Advertising Services, Customer Experience Outsourcing, Business Process Outsourcing. The full competitive landscape is in the AskCyborg report.
How can I get the full Harte Hanks, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Harte Hanks, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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