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Hagerty, Inc.: Business Overview, Financials & Competitive Analysis

Hagerty, Inc. scores 7/10 on the AskCyborg Cyborg Score (Strong). Specialty insurance play with dual-revenue streams (insurance + marketplace), benefiting from 2026 underwriting margin expansion and global auction growth trajectory. Hagerty's fronting arrangement with Markel will eliminate third-party fees, aligned with its shift toward direct underwriting, which has expanded margins through its Duck Creek technology platform, enabling entry into high-risk.

What is Hagerty, Inc.'s industry? Hagerty, Inc. (hagerty.com) operates in Specialty Insurance & Automotive Lifestyle. AskCyborg classifies Hagerty, Inc. under Specialty Insurance & Automotive Lifestyle in its company registry.

Hagerty, Inc. provides insurance services for collector cars and enthusiast vehicles, engaging in the underwriting, selling, and servicing collector car and enthusiast vehicle insurance policies. The company makes it ...

7/ 10Strong

Cyborg Score thesis

Specialty insurance play with dual-revenue streams (insurance + marketplace), benefiting from 2026 underwriting margin expansion...

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Industry Specialty Insurance & Automotive Lifestyle
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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Hagerty, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Hagerty, Inc. Overview

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Hagerty, Inc. provides insurance services for collector cars and enthusiast vehicles, engaging in the underwriting, selling, and servicing collector car and enthusiast vehicle insurance policies. The company makes it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love through innovative insurance products, live and digital auctions, engaging media and events, as well as the Hagerty Drivers Club, the world's largest community of car lovers.

Strategic Profile

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Hagerty combines passion-driven brand loyalty with data-driven insurance, achieving 18% Q3 2025 revenue growth to $368.7M, with its dual-engine model spanning specialty insurance and a booming $12B classic car marketplace, with 327% year-over-year marketplace revenue surge. A new fronting arrangement effective January 1, 2026, will grant Hagerty control of 100% of the premium, eliminating third-party fees and boosting profitability.

Competitive Landscape

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Hagerty's competitive landscape includes entities like Auto Insurance Specialists, Plymouth Rock Assurance, and CSAA Insurance Group. The company differentiates through its integrated lifestyle brand combining specialty insurance, marketplace auctions via Broad Arrow, media, and the Hagerty Drivers Club community, competing primarily in the niche collector/enthusiast vehicle insurance and auction segments rather than traditional broad-market insurers.

Industry Context

Hagerty, Inc. operates in Specialty Insurance & Automotive Lifestyle.

Key facts

Founded: 1984 · Headquarters: Traverse City, US · Employees: 1,000-5,000 · Revenue: $1.36B · Market cap: $4.3B

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Hagerty, Inc..

  • 876K Hagerty Drivers Club members with 82 NPS, outpacing peers via emotional equity and proprietary valuation tools
  • Broad Arrow auction company achieved 97 percent year-over-year growth in total transaction value in 2025, exceeding $624 million
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Marc Burns promoted to Chief Marketing Officer; Matt Teshera appointed SVP of Marketing
  • December 2025Released 2026 Bull Market List identifying 11 enthusiast vehicles expected to appreciate
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Plymouth Rock AssuranceAuto insurance with specialty focus→CSAA Insurance GroupRegional auto and specialty insurance provider→Auto Insurance SpecialistsSpecialty vehicle insurance provider→

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Industry context

Hagerty, Inc. operates in Specialty Insurance & Automotive Lifestyle. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Hagerty, Inc. do?+
Hagerty, Inc. provides insurance services for collector cars and enthusiast vehicles, engaging in the underwriting, selling, and servicing collector car and enthusiast vehicle insurance policies. The company makes it ...
What is Hagerty, Inc.'s Cyborg Score?+
Hagerty, Inc. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Hagerty, Inc.'s main competitors?+
Named competitors include Plymouth Rock Assurance, CSAA Insurance Group, Auto Insurance Specialists. The full competitive landscape is in the AskCyborg report.
How can I get the full Hagerty, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Hagerty, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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