HUB24 Limited — Cyborg Score 8/10

Strong
Fintech / Wealth Management Platform Services

Strategic Profile

HUB24 achieved the highest Net Promoter Score (NPS) and secured the top position for overall adviser satisfaction in the Investment Trends 2025 Adviser Technology Needs Report. The company has teamed up with life insurer TAL to develop a lifetime retirement income solution expected to be available in the first half of 2026. HUB24 recently launched Discover for clients with lower balances or less complex needs, and Private Invest, which provides access to wholesale investment solutions for high net worth clients.

Cyborg Score Rationale

Market-leading platform with highest adviser satisfaction scores and strong recent product expansion. Recent strategic partnerships and innovative retirement solutions demonstrate growth momentum. Solid financial performance with earnings beats and strong governance ratings.

Top Insights

  • Highest NPS and adviser satisfaction ranking in Investment Trends 2025 benchmark for technology platforms
  • Strategic partnership with TAL expanding into lifetime retirement income solutions launching H1 2026
  • Recent product launches (Discover, Private Invest) targeting underserved client segments across wealth spectrum
  • Strong financial performance with latest EPS beating consensus estimates (AU$0.667 vs AU$0.638 estimate)

Named Competitors

  • NetWealth — Australian wealth platform for financial advisers and investors
  • Xplore Wealth — Investment and superannuation platform
  • Selfwealth — Investor platform providing direct share trading and superannuation
  • Class — Leading SMSF and super administration software

Recent Developments

  • (November 2025) Strategic partnership with TAL to develop lifetime retirement income solution
  • (2025) Launch of HUB24 Discover platform for lower-balance clients
  • (2025) Launch of Private Invest for high net-worth wholesale investment access
  • (August 2025) Reported quarterly EPS of AU$0.667, beating consensus

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