HUB24 Limited: Business Overview, Financials & Competitive Analysis
HUB24 Limited scores 8/10 on the AskCyborg Cyborg Score (Strong). Australian fintech leader capturing wealth management consolidation through best-in-class platform solutions and expanding retirement product ecosystem. Market-leading platform with highest adviser satisfaction scores and strong recent product expansion. Recent strategic partnerships and innovative retirement solutions demonstrate growth momentum. Solid financial performance with earnings beats and strong governance ratings.
What is HUB24 Limited's industry? HUB24 Limited (hub24.com.au) operates in Fintech / Wealth Management Platform Services. AskCyborg classifies HUB24 Limited under Fintech / Wealth Management Platform Services in its company registry.
HUB24 Limited is a financial services company providing integrated platform, technology, and data solutions to Australia's wealth industry through its Platform and Tech Solutions segments. Recognized by advisers and t...
Cyborg Score thesis
Australian fintech leader capturing wealth management consolidation through best-in-class platform solutions and expanding...
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Pro stress-test →HUB24 Limited is a financial services company providing integrated platform, technology, and data solutions to Australia's wealth industry through its Platform and Tech Solutions segments. Recognized by advisers and the industry as Australia's best platform, HUB24 leverages data and technology to deliver choice, flexibility, efficiencies and value for advisers and their clients.
Strategic Profile
Pro stress-test →HUB24 achieved the highest Net Promoter Score (NPS) and secured the top position for overall adviser satisfaction in the Investment Trends 2025 Adviser Technology Needs Report. The company has teamed up with life insurer TAL to develop a lifetime retirement income solution expected to be available in the first half of 2026. HUB24 recently launched Discover for clients with lower balances or less complex needs, and Private Invest, which provides access to wholesale investment solutions for high net worth clients.
Competitive Landscape
Pro stress-test →HUB24's solutions include Australia's best platform HUB24, leading SMSF software Class, and myprosperity's innovative client portal technology. The company operates as Australia's dominant integrated wealth platform provider, competing against traditional financial advisers' legacy systems and emerging fintech platforms. Strong market position reinforced by consistent highest satisfaction ratings and continuous product innovation.
Industry Context
HUB24 Limited operates in Fintech / Wealth Management Platform Services.
Key facts
Founded: 2007 · Headquarters: Sydney, Australia · Employees: 995