Groupe SEB: Business Overview, Financials & Competitive Analysis
Groupe SEB scores 7/10 on the AskCyborg Cyborg Score (Solid). Market-leading position in global small appliances with strong brand portfolio and growth potential, but facing near-term macroeconomic headwinds that warrant cautious positioning. Groupe SEB achieved full-year 2024 sales of €8,266 million with 5.0% organic growth and an operating margin of 9.7%, returning to sustained organic growth. The company recorded growth.
What is Groupe SEB's industry? Groupe SEB (groupeseb.com) operates in Small domestic appliances, cookware, and kitchen equipment manufacturing. AskCyborg classifies Groupe SEB under Small domestic appliances, cookware, and kitchen equipment manufacturing in its company registry.
Groupe SEB is a world reference in small domestic equipment and professional coffee machines, operating with a unique portfolio of 40 top brands including Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF...
Cyborg Score thesis
Market-leading position in global small appliances with strong brand portfolio and growth potential, but facing near-term...
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Pro stress-test →Groupe SEB is a world reference in small domestic equipment and professional coffee machines, operating with a unique portfolio of 40 top brands including Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, and Supor. The company sells more than 400 million products annually and is present in over 150 countries. Groupe SEB is the world's largest manufacturer of cookware.
Strategic Profile
Pro stress-test →In 2024, Groupe SEB achieved sales of €8,266 million with organic growth of 5.0%, benefiting from strategic acquisitions including La San Marco, Pacojet, Forge Adour and Sofilac. The Consumer division drove robust growth with organic sales up 6.3% to €7,291m, powered by cookware strength and innovations in versatile vacuum cleaners, oil-less fryers, and full auto coffee machines. In 2025 through nine months, the company reported slight organic growth of 0.3% amid macroeconomic headwinds, though bolstered by strong acquisition-driven scope effects.
Competitive Landscape
Pro stress-test →Groupe SEB positions itself as the world leader in small domestic equipment backed by 40 emblematic brands. Key competitors in the global appliances market include Philips, Hamilton Beach, Instant Brands, and Newell Brands, which compete across cookware, kitchen electrics, and home care categories. Groupe SEB's diversified brand portfolio and scale provide competitive advantages in both consumer and professional segments.
Industry Context
Groupe SEB operates in Small domestic appliances, cookware, and kitchen equipment manufacturing.
Key facts
Founded: 1857 · Headquarters: Écully, France · Employees: 32,240 · Revenue: €8.3B