FreshBooks has long been a go-to accounting solution for freelancers, self-employed professionals, and small businesses, with its strength lying in automation, intuitive invoicing, and real-time expense tracking. Unlike many of its competitors, FreshBooks includes project management tools in all of its plans. The company competes primarily on user experience and affordability relative to QuickBooks and Xero.
Cyborg Score Rationale
FreshBooks holds a solid position in the SMB accounting software market with strong customer satisfaction, high usability ratings, and competitive pricing ($15-65/month range). The company has established multi-million user base and positive BBB ratings, though it lacks the breadth of enterprise features offered by QuickBooks. Limited public financial data and private status reduce complete transparency.
Top Insights
More than 60% of FreshBooks reviewers are from companies with between 1 and 50 employees, underscoring the app's usability for growing teams.
FreshBooks includes project management tools in all of its plans, allowing users to create new projects, assign them to a specific client and decide whether to structure each project as a flat-rate or hourly job.
Unlike some other cloud-based accounting software (most notably Xero), FreshBooks doesn't limit the number of invoices and estimates you can send each month.
Over 30 million people have used FreshBooks.
Named Competitors
QuickBooks Online — Comprehensive accounting software for small to mid-size businesses with advanced reporting
Xero — Cloud accounting for small businesses with strong multi-currency and global support
Wave — Free accounting software for small businesses and freelancers