Electra CP is the market leader in Israel's air conditioning sector with a market share of 42%, selling more than 300,000 units per annum. The company serves 3 million customers annually and is involved in 60 million transactions annually across 337 Points of Sale in Israel and online. The company leverages scale and international partnerships to expand into adjacent retail categories including premium groceries via Carrefour franchising and sports/leisure retail.
Cyborg Score Rationale
Electra maintains dominant market positions in air conditioning and consumer electronics with strong brand partnerships (Carrefour, 7-Eleven, Adidas). However, recent challenges include reported grocery division losses and market volatility. The diversified portfolio and real estate assets provide stability but execution risks remain.
Top Insights
Market leader in Israel's air conditioning sector with 42% market share and over 300,000 units sold annually
Operates 92+ retail branches under Machsanei Hashmal, Shekem Electric, and Shekem Electric Duty Free brands with annual revenues exceeding NIS 2.5B in 2024
Operating 97 Carrefour branches in Israel as of June 2024, representing international grocery expansion strategy
Recently acquired full control of a 62-dunam commercial real estate complex in Rishon LeZion, valued around NIS 390M as of Q1 2025
Named Competitors
Electronics and Appliances Retail — Competing Israeli retail chain with electronics and grocery presence
Air Conditioning and HVAC — Strategic partner in HVAC plant development; competes indirectly
Food Retail — Franchisor partner; also competes in premium grocery market
Recent Developments
(June 2025) Acquired full control of commercial real estate complex in Rishon LeZion previously held with Reality Fund
(2024) Reported NIS 7.4B in annual turnover with 6,500+ employees
(2024) Carrefour supermarket operations reported losses while expanding branch network
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