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Duolingo, Inc.: Business Overview, Financials & Competitive Analysis

Duolingo, Inc. scores 8/10 on the AskCyborg Cyborg Score (Strong). High-growth consumer EdTech platform with viral engagement mechanics, proven subscription economics, and significant international upside as it pursues its ambitious 100-year education transformation vision. Duolingo demonstrates exceptional execution with >50M DAUs, $1B+ revenue, 8.8% paid conversion rate, and profitable growth. The company maintains differentiated engagement through gamification while expanding into.

What is Duolingo, Inc.'s industry? Duolingo, Inc. (duolingo.com) operates in Educational Technology / Language Learning. AskCyborg classifies Duolingo, Inc. under Educational Technology / Language Learning in its company registry.

Duolingo Inc develops a mobile learning platform to learn languages and is the top-grossing app in the Education category on both Google Play and the Apple App Store. In 2025, the company surpassed 50 million daily ac...

8/ 10Strong

Cyborg Score thesis

High-growth consumer EdTech platform with viral engagement mechanics, proven subscription economics, and significant...

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Industry Educational Technology / Language Learning
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Duolingo, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Duolingo, Inc. Overview

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Duolingo Inc develops a mobile learning platform to learn languages and is the top-grossing app in the Education category on both Google Play and the Apple App Store. In 2025, the company surpassed 50 million daily active users and crossed $1 billion in annual revenue. The company operates a proven freemium model blending education with entertainment to drive massive user engagement.

Strategic Profile

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The company's goal is to build a 100-year company that transforms how the world learns everything, having started with language learning for its economic impact. With nearly 2 billion people estimated to be learning a language globally and 40.5M DAUs, Duolingo has only scratched the surface. Strategic priorities include expanding user acquisition, converting free users to paid subscribers, and establishing Duolingo Score as the universal language proficiency standard.

Competitive Landscape

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Top competitors include Babbel, Rosetta Stone, and Lingvist. Additional competitors include Intap Lab, Busuu, Lingosmio, and Utter. Duolingo maintains competitive advantage through superior user engagement via gamification, strong brand recognition (green owl mascot), large DAU base driving network effects, and expanding adjacent product categories beyond language learning.

Industry Context

Duolingo, Inc. operates in Educational Technology / Language Learning.

Key facts

Founded: 2011 · Headquarters: Pittsburgh, US · Employees: 850+ · Revenue: $1B+ · Market cap: $5.52B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Duolingo, Inc..

  • Duolingo reached 50 million daily active users and crossed $1 billion in annual revenue milestone in 2025
  • Since IPO in 2021, paid conversion rate has increased from ~5% to 8.8%
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Earnings report and shareholder letter released
  • April 2025Chess lessons introduced in beta on iOS platform
  • +1 moreTrack every material event for Duolingo, Inc. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

BabbelSubscription-based language learning platform→Rosetta StoneImmersive language learning software→LingvistAI-powered language learning platform→BusuuCommunity-based language learning app→

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Industry context

Duolingo, Inc. operates in Educational Technology / Language Learning. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Duolingo, Inc. do?+
Duolingo Inc develops a mobile learning platform to learn languages and is the top-grossing app in the Education category on both Google Play and the Apple App Store. In 2025, the company surpassed 50 million daily ac...
What is Duolingo, Inc.'s Cyborg Score?+
Duolingo, Inc. has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Duolingo, Inc.'s main competitors?+
Named competitors include Babbel, Rosetta Stone, Lingvist, Busuu. The full competitive landscape is in the AskCyborg report.
How can I get the full Duolingo, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Duolingo, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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