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Deere & Company: Business Overview, Financials & Competitive Analysis

Deere & Company scores 5/10 on the AskCyborg Cyborg Score (Mixed). Iconic industrial equipment manufacturer navigating cyclical downturn amid operational efficiency gains and U.S. expansion investments. Deere operates a dominant market position with strong ROE of 20.6% and global equipment manufacturing scale. However, significant headwinds including 50% profit decline and 30% revenue drop, elevated debt-to-equity (246%), and softening agricultural demand.

What is Deere & Company's industry? Deere & Company (deere.com) operates in Agricultural and Heavy Equipment Manufacturing. AskCyborg classifies Deere & Company under Agricultural and Heavy Equipment Manufacturing in its company registry.

Deere & Company manufactures and distributes agricultural, construction, and forestry equipment worldwide through four segments: Production and Precision Agriculture, Small Agriculture and Turf, Construction and Fores...

5/ 10Mixed

Cyborg Score thesis

Iconic industrial equipment manufacturer navigating cyclical downturn amid operational efficiency gains and U.S.

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Industry Agricultural and Heavy Equipment Manufacturing
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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What's in This Report
Deere & Company OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Deere & Company Overview

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Deere & Company manufactures and distributes agricultural, construction, and forestry equipment worldwide through four segments: Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services. The company was founded in 1837 and is headquartered in Moline, Illinois.

Strategic Profile

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Deere recently reported a 50% decline in profit and a 30% drop in revenue, yet maintained its quarterly dividend of $1.62. Operational efficiency has improved with better asset and inventory turnover, reflecting a focus on optimizing resources amidst challenges. The company faces near-term cyclical pressures in agricultural markets but maintains strong brand equity and diversified equipment portfolios.

Competitive Landscape

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Caterpillar (CAT) with market cap of $362.7B is the primary competitor in heavy machinery. Other competitors include AGCO, CNH Industrial (Case IH, New Holland), and Kubota. Deere's brand strength and integrated dealer network provide competitive advantages, though all players face cyclical agricultural demand pressures.

Industry Context

Deere & Company operates in Agricultural and Heavy Equipment Manufacturing.

Key facts

Founded: 1837 · Headquarters: Moline, Illinois · Employees: 73,100 · Revenue: $45.7B · Market cap: $163.4B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Deere & Company.

  • Agricultural cycle headwinds: 30% revenue decline YoY reflects weak commodity prices and reduced farmer purchasing power
  • Financial leverage concern: 246% debt-to-equity ratio presents refinancing risks if commodity markets remain pressured
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Recent developments

Material events tracked by the AskCyborg corpus.

  • January 2026Plans to open two new U.S. facilities creating approximately 300 jobs with $70 million factory investment in North Carolina
  • February 2026Q4 2025 results beat forecasts with EPS $3.93 and revenue $12.4B, though full-year revenue down 11.66%
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

CaterpillarHeavy construction and mining equipment leader→AGCOAgricultural machinery and solutions provider→Case IH / New HollandAgricultural and construction equipment manufacturer→

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Industry context

Deere & Company operates in Agricultural and Heavy Equipment Manufacturing. See how the rest of the sector scores on the Cyborg framework.

Browse Agricultural and Heavy Equipment Manufacturing research →
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Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does Deere & Company do?+
Deere & Company manufactures and distributes agricultural, construction, and forestry equipment worldwide through four segments: Production and Precision Agriculture, Small Agriculture and Turf, Construction and Fores...
What is Deere & Company's Cyborg Score?+
Deere & Company has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Deere & Company's main competitors?+
Named competitors include Caterpillar, AGCO, Case IH / New Holland. The full competitive landscape is in the AskCyborg report.
How can I get the full Deere & Company research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Deere & Company research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Agricultural and Heavy Equipment Manufacturing research

Companies in the same sector and named competitors, ranked by Cyborg Score.

8Caterpillar Inc.6AGCO Corporation