Circle Medical — Cyborg Score 6/10

Strategic Profile

The company is now an operating subsidiary of WELL Health Technologies (formerly VC-backed). Founded in 2015 and headquartered in San Francisco, Circle Medical combines software engineering with clinical expertise to deliver convenient, accessible primary care. The platform accepts major PPO and HMO insurance plans while maintaining a no-membership-fee model.

Cyborg Score Rationale

Circle Medical operates in the competitive digital health space with solid fundamentals—established brand recognition, multi-channel care (virtual and in-person), major insurance relationships, and backing by a publicly traded parent (WELL Health). However, data limitations exist: acquisition status limits independent visibility, and market positioning is challenged by larger competitors. The model shows promise but execution clarity is constrained by limited recent public disclosures.

Top Insights

• Circle Medical works with major PPO plans including Aetna, Cigna, Meritain Health, and United Healthcare.
• The platform does not provide care to Medicaid or Medicare patients, regardless of payment method.
• In 2019, Circle Medical entered into a 4-year partnership with UCSF, one of America's top 10 hospitals.
• The company was acquired by WELL Health Technologies and raised a total of $6.52M over 3 rounds from 19 investors.

Named Competitors

• Teladoc Health — Leading virtual care platform for primary care and specialist consultations
• Ro — Online healthcare for chronic conditions and prescription services
• Urgent Care (Traditional) — In-person urgent and primary care alternatives

Recent Developments

• (March 2024) Healwell AI announced commercial agreements with Circle Medical to bring AI-based preventative care solutions to the U.S. market

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