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Brightstar Lottery PLC: Business Overview, Financials & Competitive Analysis

Brightstar Lottery is a pure-play global lottery company focused on end-to-end solutions, providing lottery management services, instant lottery systems, land-based operations, and iLottery platforms, including point-...

Analyst-debate audio for Brightstar Lottery PLC

AskCyborg analysts argue the bull and bear cases for Brightstar Lottery PLC across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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7/ 10Strong

Cyborg Score thesis

Premium-quality recurring revenue business with market-leading positions globally, improving capital structure, and attractive...

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Industry Gaming - Lottery Operations & Technology
3 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Brightstar Lottery PLC Overview

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Brightstar Lottery is a pure-play global lottery company focused on end-to-end solutions, providing lottery management services, instant lottery systems, land-based operations, and iLottery platforms, including point-of-sale machines linked to centralized processing. The company reported revenue of $2.5 billion for 2025 with a 45% EBITDA margin, generating $1.1 billion in EBITDA.

Strategic Profile

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Brightstar Lottery is the largest and most advanced lottery operator and technology provider globally, across both retail and digital channels. The company focuses on strategic fits that enhance core strengths in digital and iLottery, prioritizing organic growth and strategic partnerships aligned with geographical and product strengths.

Competitive Landscape

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Key competitors include Lottomatica Group S.p.A., Inspired Entertainment Inc., and other gaming operators. Despite leadership position, strong margins, and resilient cash flows, Brightstar trades at a significant valuation discount to lottery peers and an even larger discount to adjacent sectors like sports betting and iCasino.

Industry Context

Brightstar Lottery PLC operates in Gaming - Lottery Operations & Technology.

Key facts

Founded: 2014 · Headquarters: London, United Kingdom · Revenue: $2.51B · Market cap: $2.99B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Brightstar Lottery PLC.

  • Secured an eight-year base contract with Wisconsin Lottery to deploy integrated OMNIA lottery solution with extension options.
  • Building greenfield lottery ecosystem in Sao Paulo, Brazil, combining technology, operational excellence, and game innovation across retail and digital channels.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • January 2026Signed eight-year contract with Wisconsin Lottery for OMNIA integrated solution deployment
  • January 2026Deployed Sales Wizard salesforce automation tool to Ontario Lottery and Gaming Corporation
  • +2 moreTrack every material event for Brightstar Lottery PLC as it happens. Explore monitoring →
Get alerted when Brightstar Lottery PLC has a new material development →

Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Lottery OperationsEuropean lottery operator→Gaming/Lottery SolutionsGaming and entertainment technology provider→Lottery RetailLottery retail operations→

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Industry context

Brightstar Lottery PLC operates in Gaming - Lottery Operations & Technology. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Brightstar Lottery PLC do?+
Brightstar Lottery is a pure-play global lottery company focused on end-to-end solutions, providing lottery management services, instant lottery systems, land-based operations, and iLottery platforms, including point-...
What is Brightstar Lottery PLC's Cyborg Score?+
Brightstar Lottery PLC has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Brightstar Lottery PLC's main competitors?+
Named competitors include Lottery Operations, Gaming/Lottery Solutions, Lottery Retail. The full competitive landscape is in the AskCyborg report.
How can I get the full Brightstar Lottery PLC research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Brightstar Lottery PLC research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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