BRCC is committed to supporting Veterans, active-duty military, first responders and the American way of life, with every purchase giving back. The company sells through wholesale, direct-to-consumer, and outpost channels via e-commerce websites.
Cyborg Score Rationale
The company's stock traded below $1.00 per share for 30 consecutive trading days ending February 11, 2026, triggering NYSE continued listing standards. Market cap stands at $79.45 Million as of February 2026, indicating significant financial headwinds despite strong brand positioning.
Top Insights
FY2025 expected $395M revenue and $20M Adjusted EBITDA with 34.5% gross margins
Stock trading below $1 NYSE minimum with 6-month cure window announced February 2026
Military/veteran founder and mission-driven brand creates loyal customer base and differentiation in commodity coffee market
Multi-channel distribution including lifestyle products (apparel, media content) beyond core coffee
Named Competitors
Specialty Coffee / Premium Roast — Global coffee chain and premium roaster
Direct-to-Consumer Coffee — Italian premium coffee brand
Energy Beverages — Premium energy drink manufacturers
Recent Developments
(February 2026) NYSE continued listing standard notice issued; stock below $1 minimum price
(January 2026) Preliminary 2025 results announced targeting $395M revenue and $20M adjusted EBITDA
(January 2026) Management team presented at 28th Annual ICR Conference in Orlando
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