Beasley Broadcast Group, Inc. — Cyborg Score 2/10

Challenged
Radio Broadcasting & Digital Media

Strategic Profile

Beasley offers integrated marketing solutions to local and national advertisers across audio, digital, and event platforms. The company is pursuing digital transformation with positive momentum in digital revenue growth, though substantial financial risks remain.

Cyborg Score Rationale

Beasley faces significant financial challenges with high leverage and liquidity issues being the most pressing concerns. The company recently deferred approximately $10.2 million in interest using a grace period while exploring debt restructuring options.

Top Insights

  • BBGI experienced a dramatic 312% single-session rally on December 10, 2025, rising from ~$4 to $16.69 per share amid meme stock activity.
  • Total debt stands at approximately $275 million, with ongoing refinancing pressures.
  • Digital revenue is growing toward or beyond 30% of total revenue with margins in the 20-30% range.
  • Kevin LeGrett was named Chief Business Officer in February 2026 to unify operations under COO Brian Beasley.

Named Competitors

  • Radio Broadcasting — Major U.S. radio broadcaster
  • Radio Broadcasting — Multi-platform broadcasting company
  • Radio Broadcasting — Radio broadcaster and digital media
  • Digital Advertising — Audio and digital marketing platform

Recent Developments

  • (February 2026) Deferred $10.2 million in interest using 30-day grace period; exploring debt restructuring
  • (February 2026) Named Kevin LeGrett as Chief Business Officer to drive operational unity
  • (December 2025) Stock surged 312% in single session amid meme stock rally, reaching $26.37 intraday

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