All Elite Wrestling — Cyborg Score 6/10

Solid
Professional wrestling promotions

Strategic Profile

AEW's long-arc booking is back to the level that made the company a credible WWE alternative in the first place. AEW Dynamite broadcasts on TBS while Collision drifts between TNT and HBO Max windows. In 2026, All Elite Wrestling announced that Kosha Irby has joined the organization as Chief Operating Officer.

Cyborg Score Rationale

AEW maintains credible competitive positioning against WWE with renewed creative focus and expanding international reach. However, limited public financial transparency and fragmented broadcast distribution present ongoing operational challenges.

Top Insights

  • AEW is expanding internationally with All In: London scheduled for August 30, 2026, at Wembley Stadium, demonstrating strategic ambition in premium markets. International PPV events drive higher-margin revenue and fan engagement.
  • AEW hired Kosha Irby, a former WWE employee, as Chief Operating Officer in 2026. This signals professional operational sophistication and talent acquisition from the category leader.
  • AEW debuted new PPV event Redemption scheduled for July 26, 2026, in Montreal. PPV expansion into new markets diversifies revenue and tests audience depth beyond established territories.

Named Competitors

  • WWE — Dominant professional wrestling promotion, now on Netflix
  • Impact Wrestling — Alternative professional wrestling promotion
  • TNA Wrestling — Professional wrestling promotion operating independently in North America
  • NJPW — Major professional wrestling promotion competing for international wrestling talent and audiences

Recent Developments

  • (April 2026) AEW Dynasty PPV event held in Vancouver with 9,136 attendance
  • (May 2026) AEW Redemption new PPV event announced for July 26, 2026 in Montreal
  • (2026) Kosha Irby appointed Chief Operating Officer, formerly WWE Marketing Officer

Open the full interactive All Elite Wrestling report

Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.

Open report →