Activision Blizzard Inc. — Cyborg Score 7/10

Strong
Video Games & Interactive Entertainment

Strategic Profile

In 2026, Activision Blizzard's sales reached 11.74 B USD, a 13.06% increase from prior year. The company maintains a dominant position in PC, console, and mobile gaming through diversified IP and leading franchises.

Cyborg Score Rationale

Double-digit revenue growth in 2026 demonstrates market resilience. Iconic franchises provide recurring revenue streams. However, net income pressures and competitive intensity in gaming require continued strategic execution.

Top Insights

  • (2026) Revenue grew 13.06% to $11.74B, reflecting strong demand for core franchises
  • Call of Duty, World of Warcraft, StarCraft, and Diablo franchises represent core revenue drivers across platforms
  • PC and console gaming remain primary revenue channels, with mobile expansion ongoing
  • Operates in highly competitive gaming market with multiple direct competitors across genres and platforms

Named Competitors

  • EA Sports / Apex Legends — Leading sports gaming and battle royale franchises
  • Grand Theft Auto / Red Dead Redemption — Premium open-world game franchises
  • Roblox — User-generated gaming platform and metaverse
  • Fortnite — Free-to-play battle royale and gaming platform

Recent Developments

  • (March 2026) TTM revenue of $8.70B as of June 2026
  • (2026) Full-year revenue reached $11.74B, up 13% year-over-year from $10.38B
  • Maintains market leadership across multiple gaming categories and IP franchises

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