AQUAhydrate Inc. — Cyborg Score 5/10

Mixed
Non-Alcoholic Beverages

Strategic Profile

Through a proprietary process, its water is purified to rigorous standards, supplemented with electrolytes and natural trace minerals and elevated to an alkaline pH of over 9, with this synergy between alkalinity, electrolytes and minerals fueling ultimate hydration, balance and performance. AQUAhydrate serves health and fitness professionals, athletes, and sports teams.

Cyborg Score Rationale

AQUAhydrate operates in the competitive premium water segment with strong distribution (previously sold at Walmart, Target, Safeway), but faced organizational challenges with significant employee reductions and limited recent funding activity since 2015. The company's acquisition agreement with The Alkaline Water Company (2019) was later cancelled, leaving its current operational status uncertain.

Top Insights

  • Founded in 2004 and structured as a Series B company based in Los Angeles
  • Raised $16M in total funding over 3 rounds, with latest funding in February 2015
  • Top competitors include waterdrop, Hint, and Essentia Water
  • The Alkaline Water Company cancelled the AQUAhydrate merger in February 2020

Named Competitors

  • Essentia Water — Ionized alkaline water
  • Evamor — Naturally alkaline water pH 8.8-9.1 from Louisiana artesian aquifer
  • Flow Alkaline Spring Water — Naturally alkaline spring water pH 8.1+ with electrolytes and minerals
  • Waiākea — Premium naturally alkaline volcanic water from Hawaii pH 8.2

Recent Developments

  • (February 2020) Merger with The Alkaline Water Company cancelled
  • (February 2015) Latest debt financing round of $10M completed
  • (December 2022) Significant employee reduction reported in company data

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