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RE/MAX Holdings, Inc.: Business Overview, Financials & Competitive Analysis

RE/MAX Holdings, Inc. is an American international real estate company, known for its widespread global presence and innovative business model. Since its inception, RE/MAX has grown to become a...

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Company Overview of RE/MAX Holdings, Inc.Product Portfolio of RE/MAX Holdings, Inc.Leadership and Management Team of RE/MAX Holdings, Inc.Financial Overview of RE/MAX Holdings, Inc.Marketing Strategies of RE/MAX Holdings, Inc.Market Overview and Competitors of RE/MAX Holdings, Inc.
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6/10Solid
RE/MAX Holdings, Inc.

Turnaround story with strengthening agent recruitment and brokerage conversions positioned to benefit from eventual housing market recovery and international expansion.

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6/ 10Solid

Cyborg Score thesis

Turnaround story with strengthening agent recruitment and brokerage conversions positioned to benefit from eventual housing...

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Industry Real Estate Brokerage Franchising
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: August 17, 2026
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RE/MAX Holdings, Inc. is an American international real estate company, known for its widespread global presence and innovative business model. Since its inception, RE/MAX has grown to become a market leader in the real estate industry, providing a comprehensive range of services to buyers, sellers, and real estate professionals.

Company Overview of RE/MAX Holdings, Inc.

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Founded in 1973 by Dave and Gail Liniger in Denver, Colorado, RE/MAX Holdings, Inc. has expanded its operations to over 100 countries with more than 130,000 agents. The company operates through a franchise model which has proven to be highly successful, allowing agents to retain a significant portion of their commissions while providing them with extensive support and resources.

Product Portfolio of RE/MAX Holdings, Inc.

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RE/MAX offers a diverse portfolio of products and services designed to meet the needs of a wide range of clients. These include residential and commercial property sales, property management, and relocation services. Additionally, RE/MAX provides comprehensive training programs and technological tools to support its agents, ensuring they can deliver exceptional service to their clients.

Leadership and Management Team of RE/MAX Holdings, Inc.

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The leadership team at RE/MAX Holdings, Inc. is composed of experienced professionals dedicated to driving the company’s growth and success. Key members include:

  • Adam Contos: CEO and Director
  • Karri Callahan: CFO
  • Nick Bailey: Chief Customer Officer
  • Ward Morrison: President of Motto Mortgage

Financial Overview of RE/MAX Holdings, Inc.

RE/MAX Holdings, Inc. has consistently demonstrated strong financial performance. The company reported revenue of $266 million in 2022, with a net income of $34 million. Key metrics such as earnings per share (EPS) and return on equity (ROE) highlight the company’s robust financial health and effective management strategies.

Marketing Strategies of RE/MAX Holdings, Inc.

RE/MAX utilizes a combination of traditional and digital marketing strategies to maintain its market presence. The company’s marketing efforts include national advertising campaigns, social media engagement, and targeted local marketing by individual agents. This multi-faceted approach ensures that RE/MAX remains top of mind for potential buyers and sellers.

Market Overview and Competitors of RE/MAX Holdings, Inc.

The real estate market is highly competitive, with major players including Keller Williams, Century 21, and Coldwell Banker. Despite the competitive landscape, RE/MAX has maintained a strong market position through its innovative franchise model and commitment to agent support. The company’s global reach and brand recognition continue to be significant competitive advantages.

Sales Strategies of RE/MAX Holdings, Inc.

RE/MAX employs a variety of sales strategies to drive growth and increase market share. These include leveraging technology for lead generation, providing extensive training programs for agents, and fostering a collaborative work environment. The company’s focus on agent productivity and client satisfaction has been central to its success.

Technologies Utilized by RE/MAX Holdings, Inc.

RE/MAX integrates advanced technologies to enhance its operations and service offerings. Key technologies used include customer relationship management (CRM) systems, virtual tour software, and data analytics tools. These innovations enable agents to work more efficiently and provide clients with a superior real estate experience.

HR Practices at RE/MAX Holdings, Inc.

RE/MAX is committed to fostering a positive and inclusive work environment. The company’s HR practices focus on professional development, employee well-being, and diversity and inclusion. RE/MAX offers comprehensive training programs, competitive compensation packages, and a supportive workplace culture.

Corporate Responsibility of RE/MAX Holdings, Inc.

Corporate social responsibility (CSR) is a core value at RE/MAX Holdings, Inc. The company engages in various initiatives aimed at giving back to the community, including partnerships with charitable organizations, sustainability efforts, and volunteer programs. RE/MAX’s commitment to social responsibility enhances its reputation and strengthens its community relationships.

Future Plans of RE/MAX Holdings, Inc.

Looking ahead, RE/MAX Holdings, Inc. plans to continue its strategic growth initiatives, focusing on expanding its global footprint and investing in technology. The company aims to enhance its service offerings and support for agents, ensuring long-term success and market leadership.

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Recent developments

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Named competitors

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CompassTechnology-enabled real estate brokerageRedfinTech-driven brokerage and listing platformCentury 21Traditional real estate brokerage franchiseeXp World HoldingsCloud-based brokerage model

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Industry context

RE/MAX Holdings, Inc. operates in Real Estate Brokerage Franchising. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does RE/MAX Holdings, Inc. do?+
RE/MAX Holdings, Inc. is an American international real estate company, known for its widespread global presence and innovative business model. Since its inception, RE/MAX has grown to become a...
What is RE/MAX Holdings, Inc.'s Cyborg Score?+
RE/MAX Holdings, Inc. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are RE/MAX Holdings, Inc.'s main competitors?+
Named competitors include Compass, Redfin, Century 21, eXp World Holdings. The full competitive landscape is in the AskCyborg report.
How can I get the full RE/MAX Holdings, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the RE/MAX Holdings, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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