Zupee Overview
Pro stress-test →Zupee is an online skill-based gaming company whose flagship game is Ludo, with the platform hosting over 150 million users. As one of India's top online gaming apps, Zupee offers Ludo, Snakes & Ladders, Carrom, Hand Cricket and more skill games on mobile or desktop. Zupee is one of the fastest growing Indian online gaming companies with 95% market share in the Indian gaming sector's largest sector – casual & boardgame segment.
Strategic Profile
Pro stress-test →Zupee became the pioneer of skill-based Ludo gaming in India by introducing faster formats and move-based scoring, turning a passive experience into one that rewards skill-based play. Leveraging cutting-edge technology, Zupee has integrated blockchain into its platform to ensure fair and tamper-proof outcomes, enhancing game integrity and building user trust. As per The Promotion and Regulation of Online Gaming Bill, 2025, cash games and contests have been discontinued on Zupee as of August 2025.
Competitive Landscape
Pro stress-test →Zupee competes alongside major operators including Games24x7, MPL, and Dream11 in India's skill-based gaming segment. The competitive landscape has consolidated around free-to-play and tournament-based models following regulatory changes in August 2025. Zupee's dominant 95% market share in casual/boardgame titles provides substantial competitive moat despite the shift away from real-money gaming.
Industry Context
Zupee operates in Skill-based online gaming / Mobile gaming.
Key facts
Founded: 2018 · Headquarters: Bangalore, India · Employees: 500+