Zerodha Broking Ltd. Overview
Pro stress-test →Zerodha Broking Ltd is an Indian brokerage and financial services company based in Bengaluru that offers an online trading platform facilitating institutional and retail trading of stocks, derivatives, currencies, commodities, mutual funds and bonds. As of May 2024, it has 7.5 million active customers registered with the NSE, making it the second largest stockbroker in India.
Strategic Profile
Pro stress-test →Zerodha has never raised external capital and maintains 100% ownership as a ₹30,000+ crore company. The company launched with a flat ₹20 brokerage model and changed who could afford to trade actively by offering significantly lower costs than traditional brokers. Kite, Zerodha's trading platform, is built by traders for traders and is the reason traders stay.
Competitive Landscape
Pro stress-test →Top competitors include Groww, Freetrade and Upstox. Zerodha maintains a structural advantage through its proprietary Kite platform, zero-commission equity delivery model, and organic customer acquisition. Regional competitors like Upstox and Groww target similar retail segments but lack Zerodha's multi-asset breadth and institutional presence.
Industry Context
Zerodha Broking Ltd. operates in Online Retail Brokerage.
Key facts
Founded: 2010 · Headquarters: Bangalore, India · Employees: 1,140 · Revenue: Not publicly disclosed · Market cap: ₹30,000+ crore (~$3.6B)