Yerbaé Brands Corp. Overview
Pro stress-test →Yerbaé Brands Corp. produces plant-based energy drinks, sparkling water, and seltzers, emphasizing clean, functional, and sustainable products. Founded in 2016 by Todd and Karrie Gibson, the company targets health-conscious consumers seeking healthier alternatives to conventional energy drinks. The company offers its products through retail locations including wholesale club stores, convenience stores, drug stores, grocery stores, natural food stores, mass merchants, and online through Amazon and yerbae.com.
Strategic Profile
Pro stress-test →All Yerbae energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten-free and diabetic-friendly. The company differentiates on clean ingredients and health positioning in a large and fast-growing U.S. energy-drink market estimated at $15 billion, though it faces competition from much larger competitors, including The Coca Cola Company, Dr. Pepper Snapple Group, PepsiCo, Monster Energy and Red Bull. In May 2025, Yerbaé launched on TikTok Shop to enhance its direct-to-consumer reach and increase sales.
Competitive Landscape
Pro stress-test →Yerbaé's primary competitors include nationally and internationally known producers such as The Coca Cola Company, Dr. Pepper Snapple Group, PepsiCo, Inc., Nestle, Waters North America, Inc., Monster Energy and Red Bull. In the functional/healthier energy segment, competitors include Joyburst, Hiball, Guayaki Sustainable Rainforest Products, Celsius Holdings, and GURU Organic Energy. The company's competitive advantage rests on plant-based positioning and clean-label formulation rather than scale or brand awareness.
Industry Context
Yerbaé Brands Corp. operates in Plant-based functional energy beverages.
Key facts
Founded: 2016 · Headquarters: Scottsdale, Arizona, US · Employees: 11 · Revenue: N/A · Market cap: N/A