Yelp Inc. Overview
Pro stress-test →Yelp is a community-driven platform that connects people with great local businesses, with millions of people relying on Yelp for useful and trusted local business information, reviews and photos to help inform their spending decisions. Yelp delivered record net revenue in 2025 of $1.46 billion, positioning it as a critical player in the local discovery and services advertising market.
Strategic Profile
Pro stress-test →Yelp is accelerating its AI transformation in 2026, planning to expand its AI chatbot Yelp Assistant to make local discovery and task completion more seamless, deliver AI tools to help businesses grow and operate, and extend the reach of its trusted content to new data licensing partners. The company recently signed an agreement with OpenAI and acquired Hatchify Inc., an AI lead management platform.
Competitive Landscape
Pro stress-test →Yelp competes with RetailMeNot, Meta Platforms, OpenTable, Samsung Food and other platforms in the local discovery and business information space. Google remains the dominant player for local searches but Yelp differentiates through specialist local content, trusted reviews, and service-specific functionality. The company's AI integration and OpenAI partnership strengthen its competitive positioning for future conversational commerce.
Industry Context
Yelp Inc. operates in Online Local Discovery & Services Advertising.
Key facts
Founded: 2004 · Headquarters: San Francisco, US · Revenue: $1.46B · Market cap: $1.73B