Wuliangye Yibin Co., Ltd. Overview
Pro stress-test →Wuliangye Yibin is the second-largest distiller in the premium Chinese baijiu market. Its core product, flagship 52-degree Wuliangye, is widely known as the best strong-aroma liquor. In 2024, Wuliangye Yibin's revenue was 89.18 billion CNY, an increase of 7.09% compared to the previous year, with earnings of 31.85 billion CNY.
Strategic Profile
Pro stress-test →Its premium quality and over 650 years of history have given the company strong pricing power, reflected in its superior profitability and returns on invested capital among its peers. Its strong brand and extensive distribution network should help the firm succeed in its expansion into the high-end market.
Competitive Landscape
Pro stress-test →Wuliangye Yibin is the second-largest distiller in the premium Chinese baijiu market. The company competes primarily with other major Chinese baijiu producers, with Kweichow Moutai being the market leader. The baijiu category remains concentrated among a few premium brands with strong pricing power and distribution networks.
Industry Context
Wuliangye Yibin Co., Ltd. operates in Beverages - Wineries & Distilleries (Premium Chinese Baijiu).
Key facts
Founded: 1997 · Headquarters: Yibin, China · Employees: 25,132 · Revenue: 89.18 billion CNY (2024) · Market cap: N/A