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Whoop, Inc.: Business Overview, Financials & Competitive Analysis

Whoop is a wearable technology company headquartered in Boston that makes a health tracker measuring strain, recovery, and sleep. The device is favored by star athletes like LeBron James and Cristiano Ronaldo. The com...

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What's in This Report
Whoop, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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8/ 10Strong

Cyborg Score thesis

Whoop's $10B valuation, Mayo Clinic backing, and aggressive 2026 expansion position it as a high-growth market leader in health...

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Industry Wearable Devices
6 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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Whoop, Inc. Overview

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Whoop is a wearable technology company headquartered in Boston that makes a health tracker measuring strain, recovery, and sleep. The device is favored by star athletes like LeBron James and Cristiano Ronaldo. The company sells memberships beginning at $150 a year through a subscription model with millions of members worldwide.

Strategic Profile

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In March 2026, Whoop raised $575 million from investors including the Mayo Clinic and Qatar's sovereign wealth fund, valuing the company at $10 billion. The company announced plans to open over 600 new roles throughout 2026 in hardware innovation, research, product development, and global growth. Strategic partnerships include a multi-year deal with the Boston Red Sox starting in 2026.

Competitive Landscape

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Whoop competes in the premium health wearables market against smartwatch platforms (Apple Watch), dedicated fitness trackers (Fitbit), and health-focused wearables (Oura Ring). Whoop differentiates through continuous monitoring, AI-powered insights, subscription-based analytics, clinical partnerships (Mayo Clinic), and athlete endorsements. The market remains intensely competitive, with larger tech players and niche competitors pursuing similar health-monitoring and recovery optimization segments.

Industry Context

Whoop, Inc. operates in Wearable Devices.

Key facts

Founded: 2012 · Headquarters: Boston, Massachusetts, US · Employees: 800 (2026) · Revenue: Estimated $100M-$150M (based on millions of members at $150/year subscription) · Market cap: $10B (as of March 2026 funding round valuation)

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

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Apple WatchMulti-function smartwatch with fitness and health tracking→FitbitFitness tracker and smartwatch with health monitoring→Oura RingSmart ring for sleep, activity, and recovery tracking→GarminSports watch and health tracker with recovery intelligence and training metrics→Samsung Galaxy WatchSmartwatch with sleep staging, stress tracking, and AI health coaching→PolarSports watch and fitness tracker with recovery and training load monitoring→

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Industry context

Whoop, Inc. operates in Wearable Devices. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Whoop, Inc. do?+
Whoop is a wearable technology company headquartered in Boston that makes a health tracker measuring strain, recovery, and sleep. The device is favored by star athletes like LeBron James and Cristiano Ronaldo. The com...
What is Whoop, Inc.'s Cyborg Score?+
Whoop, Inc. has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Whoop, Inc.'s main competitors?+
Named competitors include Apple Watch, Fitbit, Oura Ring, Garmin. The full competitive landscape is in the AskCyborg report.
How can I get the full Whoop, Inc. research report?+
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How current is the Whoop, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Wearable Devices research

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