Weyco Group, Inc. Overview
Pro stress-test →Weyco Group designs, markets, and distributes footwear principally for men, but also for women and children, under a portfolio of brand names including Florsheim, Nunn Bush, Stacy Adams, BOGS, and Forsake. The company was incorporated in 1906 and is based in Milwaukee, Wisconsin.
Strategic Profile
Pro stress-test →The company operates through North American wholesale and retail segments. Weyco faces significant challenges from new U.S. tariffs on Chinese imports, and is negotiating with suppliers, planning price increases, and diversifying sourcing.
Competitive Landscape
Pro stress-test →Key footwear competitors include Rocky Brands, Wolverine World Wide, Designer Brands, and Steven Madden. Weyco competes as a mid-priced, heritage brand marketer with strength in wholesale distribution and growing direct-to-consumer channels. The company's focus on men's leather dress shoes and casual footwear differentiates it from pure athletic footwear players.
Industry Context
Weyco Group, Inc. operates in Footwear Design, Marketing & Distribution.
Key facts
Founded: 1906 · Headquarters: Milwaukee, Wisconsin · Revenue: $290.3M · Market cap: $302M