Wayflyer Overview
Pro stress-test →Wayflyer is an Irish non-bank lender and inventory finance company founded in 2019 in Dublin that provides finance through invoice discounting and factoring with a focus on revenue-based financing. The company lends mainly to e-commerce and technology based companies which generate income from advertising and non-recurring revenue streams. Wayflyer has deployed over $6 billion to more than 6,000 global businesses since 2020.
Strategic Profile
Pro stress-test →Wayflyer offers affordable, non-dilutive, unsecured capital with a unique free analytics platform that analyzes marketing performance on a daily basis, equipping eCommerce businesses with world-class analytics and tangible recommendations. Wayflyer has captured approximately 23% of the eCommerce financing market share as of 2023, making it one of the top three alternative financing providers in this sector. In 2024, Wayflyer expanded into financing of wholesalers for the first time and in November 2024 it was announced that it was Ireland's fastest growing tech company.
Competitive Landscape
Pro stress-test →Wayflyer holds approximately 23% of the eCommerce financing market, placing it among the top three alternative financing providers in this sector as of 2023. The company competes with traditional SMB lenders, merchant cash advance providers, and emerging fintech platforms offering revenue-based financing to online retailers and CPG brands. Key competitive advantages include proprietary underwriting, integrated analytics, and broad product coverage (e-commerce, Amazon sellers, wholesalers).
Industry Context
Wayflyer operates in Revenue-based financing for e-commerce and SMBs.
Key facts
Founded: 2019 · Headquarters: Dublin, Ireland · Employees: ~405 (as of April 2026) · Revenue: €95.2M (FY2024, per Dec 2025 report) · Market cap: N/A