Wallapop Overview
Pro stress-test →Wallapop is a leading Spanish consumer-to-consumer (C2C) online marketplace platform specializing in the buying and selling of second-hand goods through a free mobile app and website, with a focus on hyper-local transactions to promote sustainable consumption. As of 2025, Wallapop boasts over 19 million monthly active users and generates annual user-driven sales valued between €2 billion and €2.5 billion, excluding real estate listings.
Strategic Profile
Pro stress-test →Wallapop was acquired by Naver in January 2026. The primary revenue stream is derived from a freemium model where basic listing and browsing services are free while premium features are offered for a fee, with these premium offerings accounting for more than 60 percent of the company's revenue. International expansion includes launches in Italy in September 2021 and Portugal in September 2022.
Competitive Landscape
Pro stress-test →Shpock, Listia, Grupo OLX, OLX, and OpenSooq are some of Wallapop's competitors. Top competitors include Adevinta, Gumtree, and CoinAfrique. Wallapop's hyper-local focus and freemium monetization differentiate it within fragmented European recommerce market. Naver backing enables deeper competition with larger OLX ecosystem.
Industry Context
Wallapop operates in Recommerce marketplaces.
Key facts
Founded: 2013 · Headquarters: Barcelona, Spain · Employees: 460 (as of January 2026) · Revenue: $78.2 million (2026) · Market cap: N/A