Wag! Group Co. Overview
Pro stress-test →Wag! Group Co. pioneered on-demand dog walking by connecting a community of local dog walkers with pet parents, with services now available in more than 5,300 cities nationwide. The company generated $76.7 million in annual revenue in 2026 and serves a large network of pet caregivers across the country.
Strategic Profile
Pro stress-test →Wag operates approximately 500,000 pet caregivers who are thoroughly vetted, pass a rigorous screening process, and provide bonded and insured services. The company donates proceeds from walks to Greater Good Charities GOODS program and has provided more than 16 million meals to shelter dogs. The platform combines a technology-enabled marketplace with social impact initiatives to differentiate itself in the pet services industry.
Competitive Landscape
Pro stress-test →Wag competes in the on-demand pet services marketplace against app-based platforms and local boutique dog walkers. Key competitors include Rover, a peer-to-peer pet sitting and dog walking platform, and Care.com's pet services offerings. Differentiation comes from Wag's nationwide scale, verified walker network, and integrated social impact model.
Industry Context
Wag! Group Co. operates in On-demand pet care platforms.
Key facts
Founded: 2015 · Headquarters: San Francisco, US · Employees: 2,440 · Revenue: $76.7M · Market cap: N/A