Wacker Neuson SE Overview
Pro stress-test →Wacker Neuson SE is a German manufacturer of light and compact construction equipment. Headquartered in Munich, Germany, the Wacker Neuson Group is a leading manufacturer of light and compact equipment, including machinery for soil compaction such as rammers and vibratory plates as well as excavators, dumpers and wheel loaders. Through its innovative brands serving the construction and agricultural sectors, the Wacker Neuson Group is driven by one key objective: Creating added value for its customers.
Strategic Profile
Pro stress-test →Kramer's hallmark all-wheel steering feature gives the company a market-leading advantage in Europe. In order to counteract declining revenue and earnings in 2024, the Wacker Neuson Group introduced its Fit for 2025 measures at an early stage, strengthening sales, reducing costs, reducing headcount, optimising production capacity and reducing inventory. In 2017, Kramer entered into an agreement with John Deere to market telehandlers and wheel loaders through Deere's dealer network.
Competitive Landscape
Pro stress-test →Wacker Neuson competes in the global construction equipment sector against established players including Guangxi Liugong Machinery, Xugong Group, Hitachi Construction Machinery, Sany Heavy Industries, and Action Construction Equipment. Its diversified portfolio and European market leadership in compact equipment provide differentiation, though competition remains intense in price-sensitive segments.
Industry Context
Wacker Neuson SE operates in Construction Equipment Manufacturing.
Key facts
Founded: 1848 · Headquarters: Munich, Germany · Employees: 5,902 · Revenue: $2.29B · Market cap: $2.03B