Viad Corp Overview
Pro stress-test →Viad is a leading global provider of extraordinary experiences, including attractions, hospitality, exhibition services, and experiential marketing through two businesses: Pursuit and GES. The company is undergoing a strategic transformation, having completed the sale of its GES business to Truelink Capital for $535 million and relaunching as Pursuit Attractions and Hospitality, Inc., a standalone attractions and hospitality company.
Strategic Profile
Pro stress-test →As an independent, high-growth and high margin business, Pursuit will have the financial flexibility and balance sheet capacity to accelerate its proven Refresh, Build, Buy growth strategy and capitalize on its substantial growth prospects in the attractions and hospitality space. Pursuit's elevated hospitality experiences include 14 world-class point-of-interest attractions and 28 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations.
Competitive Landscape
Pro stress-test →Viad competes in the experiential travel and attractions sector against established hospitality operators, luxury lodge networks, and destination-based hospitality platforms. Competitors range from boutique luxury travel companies to larger diversified hospitality conglomerates managing iconic destinations and premium experiences.
Industry Context
Viad Corp operates in Attractions & Experiential Hospitality.
Key facts
Founded: 1926 · Headquarters: Scottsdale, Arizona · Employees: 3512 · Market cap: $1.2B