Verisure plc Overview
Pro stress-test →Verisure Plc is a provider of monitored security solutions, offering professionally installed alarm systems and connected safety services to residential and small business customers. The company provides security services for families and small businesses in Europe and Latin America. With a customer base surpassing 6.17 million following the acquisition of ADT Mexico, Verisure is a market leader in professional home security.
Strategic Profile
Pro stress-test →The company achieved a record 224,000 new quarterly installations with adjusted EBIT increasing 15.5% to €953 million, demonstrating strong operational leverage. Improving unit economics show average revenue per user grew and recurring monthly costs declined on an underlying basis, supported by higher upsell penetration and operational efficiencies such as fewer maintenance visits and callouts. The company maintains market leadership in 14 of 18 markets, positioning it as a dominant regional player.
Competitive Landscape
Pro stress-test →Verisure competes in the professional home security monitoring market dominated by regional and international players. Main competitors include ADT (pre-Mexico acquisition), Prosegur, and various local/regional security providers. The market is consolidating with Verisure gaining share through technology integration, superior customer economics, and strategic M&A.
Industry Context
Verisure plc operates in Security & Protection Services.
Key facts
Founded: 1988 · Headquarters: London, United Kingdom · Employees: 26,000 · Revenue: €3.75B