Urgent.ly Inc. Overview
Pro stress-test →Urgent.ly Inc. provides digital roadside and mobility assistance technology and services through a connected mobility assistance software platform that matches vehicle owners and operators with service professionals who deliver traditional roadside assistance, proactive maintenance and repair services. The company serves multiple industry verticals including automotive, insurance, telematics, and transportation sectors across the Americas, Europe, Middle East, Africa, and Asia Pacific regions.
Strategic Profile
Pro stress-test →The company's software platform combines location-based services, real-time data, AI and machine-to-machine communication to provide roadside assistance solutions. Services include car lockout, tire changes, towing, stuck in ditch and winch services, motorcycle towing, electric vehicle towing, jump start, and gas delivery. Recent strategic partnerships include Sony Honda Mobility for EV manufacturer support, positioning the company to benefit from EV adoption growth.
Competitive Landscape
Pro stress-test →Urgent.ly competes in the digital roadside assistance market against established players like AAA, AARP, insurance company in-house programs, and automotive OEM partnerships. The market is consolidating around vehicle connectivity and fleet management solutions. Urgent.ly's B2B model targeting insurance and fleet customers provides differentiation but faces pressure from larger, better-capitalized competitors and direct OEM solutions.
Industry Context
Urgent.ly Inc. operates in Digital Roadside Assistance & Mobility Services.
Key facts
Founded: 2013 · Headquarters: Ashburn, Virginia, US · Revenue: $32.9M (Q3 2025) · Market cap: $4.89M