Universal Standard Inc Overview
Pro stress-test →Universal Standard is an American clothing retailer and fashion brand founded in 2015 that produces apparel ranging from size 00 to 40. The company believes a size 6 should have the same shopping experience as a size 36, offering 11 best-selling essentials in 11 sizes, from 00 to 40. The brand has established itself as a pioneer in size-inclusive fashion by combining quality construction with unprecedented sizing range.
Strategic Profile
Pro stress-test →Founded in 2015 by Alexandra Waldman and Polina Veksler, Universal Standard is a series A company. As of 2025, the company began selling through 20 Nordstrom stores and Nordstrom's website, and has wholesale arrangements with Anthropologie, Macy's, and Nuuly. In 2023, Universal Standard acquired Henning, a plus-size luxury workwear brand founded by Lauren Chan.
Competitive Landscape
Pro stress-test →Top competitors include Dia, ELOQUII and CoEdition. Universal Standard differentiates through its comprehensive size range (00-40), proprietary micrograding fit technology, Fit Liberty exchange program, and luxury wholesale partnerships. The company competes with both traditional plus-size brands (ELOQUII, Dia) and emerging size-inclusive retailers in the DTC and wholesale channels.
Industry Context
Universal Standard Inc operates in Women's apparel retail (size-inclusive).
Key facts
Founded: 2015 · Headquarters: New York, US · Employees: 45